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How to advertise on Truecaller app?

3 min read

How to Advertise on Truecaller App

Advertising on the Truecaller app can be a strategic way to reach a large audience of active users. Truecaller offers advertising opportunities that allow businesses to promote their products or services effectively. Here’s a step-by-step guide on how to advertise on the Truecaller app:

1. Understand Truecaller Advertising Options

Truecaller provides several advertising options to cater to different marketing objectives:

  • Truecaller Ads: Display ads shown to users while they use the app.
  • Caller Identification Ads: Ads displayed when Truecaller identifies a phone number during a call.
  • Truecaller SDK: Integrate Truecaller’s authentication and phone number verification services into your app, with optional ad placements.

2. Create a Truecaller Advertiser Account

To start advertising on Truecaller, you need to create an advertiser account. Visit the Truecaller Ads website or contact their advertising team to initiate the process.

3. Define Your Advertising Objective

Decide on your advertising goals. Common objectives for advertising on Truecaller include:

  • Brand Awareness: Introduce your brand to a wide audience of Truecaller users.
  • User Engagement: Encourage users to interact with your ads, visit your website, or download your app.
  • Lead Generation: Capture leads by encouraging users to provide their contact information.

4. Target Your Audience

Use Truecaller’s targeting options to reach specific demographics, interests, and behaviors:

  • Demographics: Target users based on age, gender, location, and language preferences.
  • Interests: Reach users interested in specific topics related to your products or services.
  • Behavioral Targeting: Target users based on their interactions within the Truecaller app.

5. Create Compelling Ad Content

Develop engaging ad creatives that resonate with your target audience:

  • Ad Formats: Choose from various ad formats such as display banners, interactive ads, or contextual ads.
  • Visuals and Messaging: Use high-quality images or videos and compelling ad copy to capture attention and convey your message effectively.
  • Call-to-Action (CTA): Include a clear CTA that prompts users to take action, such as visiting your website or downloading your app.

6. Set Your Budget and Bidding Strategy

Determine your ad budget and bidding strategy:

  • Budget: Decide on a daily or campaign budget that aligns with your advertising goals and financial resources.
  • Bidding: Choose between automatic bidding (Truecaller automatically sets bids to maximize your ad’s performance) or manual bidding (set your own bids based on your budget and objectives).

7. Launch and Monitor Your Campaign

Launch your advertising campaign on Truecaller and monitor its performance:

  • Performance Tracking: Use Truecaller’s ad platform to monitor key metrics such as impressions, clicks, conversions, and return on ad spend (ROAS).
  • Optimization: Continuously optimize your campaign based on performance data to improve ad performance and achieve your advertising objectives.

8. Engage with Your Audience

Respond to user interactions and feedback on your ads to build relationships and enhance user engagement with your brand.

9. Evaluate Results and Refine Strategy

After your campaign ends, analyze the results to understand what worked well and areas for improvement:

  • ROI Analysis: Evaluate the effectiveness of your ad spend and calculate your ROI.
  • Audience Insights: Gain insights into your target audience’s preferences and behaviors to refine your future advertising strategies on Truecaller.

Why Choose MyHoardings for Truecaller Advertising?

At MyHoardings, we specialize in digital advertising strategies that maximize engagement and drive results on platforms like Truecaller. Contact us today to learn how we can help you leverage Truecaller’s advertising platform to grow your business and reach your marketing objectives.


This guide provides a detailed overview of how to advertise on the Truecaller app, highlighting the steps involved and emphasizing the expertise of MyHoardings in digital advertising strategies.

Steps to Advertise on Truecaller App

  • 1

    Understand Truecaller Advertising Options

    1.Truecaller Ads

    2. Caller Identification

    3. Truecaller SDK Ads

  • 2

    Create a Truecaller Advertiser Account

    To start advertising on Truecaller, you need to create an advertiser account. Visit the Truecaller Ads website or contact their advertising team to initiate the process.

  • 3

    Define Your Advertising Objective

    Brand Awareness

    User Engagement

    Lead Generation

  • 4

    Target Your Audience

    Demographics

    Interests

    Behavioral Targeting

  • 5

    Create Compelling Ad Content

    Ad Formats

    Visuals and Messaging

    Call-to-Action (CTA)

  • 6

    Set Your Budget and Bidding Strategy

    • Budget: Decide on a daily or campaign budget.
    • Bidding: Choose between automatic bidding or manual bidding
  • 7

    Launch and Monitor Your Campaign

    Performance Tracking

    Optimization

  • 8

    Engage with Your Audience

    Respond to user interactions and feedback on your ads to build relationships and enhance user engagement with your brand.

  • 9

    Evaluate Results and Refine Strategy

    ROI Analysis

    Audience Insights

Mobile Advertising ROI

Ad Type Average ROI (%) Cost Efficiency (Rating)
In-App Ads 150% 8/10
Mobile Video Ads 180% 9/10
SMS Marketing 200% 9/10
Mobile Games Ads 160% 8/10
Location-Based Advertising 170% 9/10