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3 min read

How Long-Term Media Rights Contracts Shape Advertising Landscapes in India?

1 week ago Pravin Kumar

India’s advertising ecosystem has undergone a significant transformation over the past decade. One of the biggest drivers behind this change...

4 min read

How Brands Are Using Branded Radio Segments Instead of Traditional Ad Spots?

2 days ago Pravin Kumar

4 min read

Radio Advertising’s Comeback: How RJ-Led Storytelling Is Winning Back Listener Attention?

3 days ago Pravin Kumar

4 min read

Trust, Reach & Frequency: Why Newspapers and Radio Are Regaining Brand Confidence in a Digital-First Era?

3 days ago Pravin Kumar

3 min read

How Data, Listener Insights & Day-Parting Are Making Radio Ads Smarter in 2026?

3 days ago Pravin Kumar