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4 min read

How Brands Are Using OTT and CTV Ads for Mass Reach in India?

1 week ago Pravin Kumar

OTT and CTV ads for mass reach in India have evolved from niche digital formats into powerful large-scale media channels....

4 min read

How Brands Are Using Branded Radio Segments Instead of Traditional Ad Spots?

2 days ago Pravin Kumar

4 min read

Radio Advertising’s Comeback: How RJ-Led Storytelling Is Winning Back Listener Attention?

2 days ago Pravin Kumar

4 min read

Trust, Reach & Frequency: Why Newspapers and Radio Are Regaining Brand Confidence in a Digital-First Era?

2 days ago Pravin Kumar

3 min read

How Data, Listener Insights & Day-Parting Are Making Radio Ads Smarter in 2026?

2 days ago Pravin Kumar