Why does Google have to advertise on TV in India for its app despite having the monopoly of Search engines ?

Google is a famous search engine and almost everyone knows about it. But they offer lot of other things also and they are aware with the fact that people living in the rural areas are not educated or some of the people are not aware that how to operate internet. So to spread the awareness about its products and services the best method is through television advertisement, which are mostly watched by everyone. It does not matter that whether the person is educated or illiterate, both watches television. Advertisement on television makes it possible to reach every individual as every household has television. So the information could be spread easily through television.

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