BirlaNu Partners with MyHoardings for Backlit Jugnoo Autos Campaign, Showcasing Leakproof Pipes Innovation

MyHoardings has successfully executed an exclusive Backlit Jugnoo Autos branding campaign for BirlaNu (formerly HIL), spotlighting the brand’s advanced leakproof pipes—engineered for zero leaks and maximum durability.

This innovative campaign not only reinforces BirlaNu’s product superiority in the plumbing and building materials segment but also showcases the power of mobile illuminated branding as an unmatched OOH (Out-of-Home) medium in India’s bustling urban spaces.

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? Why Backlit Jugnoo Autos Are the New Face of Mobile Advertising

The Backlit Jugnoo Auto format is a 24×7 illuminated, mobile billboard that ensures continuous brand exposure throughout the day and night. Unlike traditional static hoardings, these moving media units travel across key high-traffic routes, targeting both pedestrian and vehicular audiences.

With city-wide coverage, they allow brands to:

• ? Reach multiple neighborhoods and audience clusters in one day

• ? Deliver eye-catching, illuminated messages in low-light and night-time environments

• ? Maintain visibility even during rush-hour standstills

• ? Cut through ad clutter with a premium, exclusive format

For BirlaNu, this meant the perfect opportunity to communicate its core message—“Leakproof. Durable. Trusted.”—directly to end consumers, contractors, and decision-makers in the plumbing solutions market.

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? Campaign Creative: Making Leakproof the Hero

The BirlaNu Backlit Jugnoo campaign focuses on clear, product-led storytelling.

Creative elements include:

• ✅ High-contrast product visuals showing the leakproof pipe range

• ✅ USP-led messaging around zero leakage and long-term durability

• ✅ BirlaNu’s new brand identity post rebranding from HIL

• ✅ Bold color palette to ensure high recognition both in daylight and night

The combination of visuals and text ensures that the product promise is understood in under 3 seconds—critical for audiences viewing in motion.

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? Targeting Strategy: Where the Streets Become Billboards

The campaign covers strategically mapped routes in Delhi-NCR’s busiest areas, ensuring maximum brand impressions.

Jugnoo Autos are deployed to frequently cross high-density commuter zones, including:

• ? Metro station peripheries

• ?️ Market and retail hubs

• ? Office clusters and business parks

• ?️ Dense residential societies

• ?️ Civic and contractor-heavy supply markets

This high-frequency routing strategy ensures repeat exposure, which is proven to increase recall and influence purchase intent.

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? Exclusivity: A Brand-Only Format Advantage

One of the strongest selling points of this campaign is exclusive media ownership—BirlaNu is the only brand featured on Backlit Jugnoo Autos during this period.

This exclusivity means:

• ? No brand clutter—the format becomes synonymous with BirlaNu

• ? Category leadership positioning in plumbing solutions

• ? Premium perception due to the unique, unavailable-elsewhere inventory

As MyHoardings holds exclusive rights to this media format, brands partnering with us enjoy category-first exposure in their target markets.

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?️ BirlaNu: Engineering Trust in Every Pipe

Formerly known as HIL, BirlaNu is part of the CK Birla Group, a legacy name in building materials. The leakproof pipes range is engineered with advanced polymer technology to ensure zero leakage, long life, and corrosion resistance—making it a preferred choice for residential, commercial, and infrastructure projects.

By deploying this campaign, BirlaNu aims to:

1. Reinforce its market leadership in durable piping solutions

2. Educate urban and semi-urban customers about its leakproof innovation

3. Drive brand recall among contractors, plumbers, and household decision-makers

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? MyHoardings Perspective: Mobile Illumination is the Future of Urban OOH

At MyHoardings, we have seen mobile illuminated branding grow in demand for categories like FMCG, real estate, BFSI, and now industrial products like plumbing solutions.

Why this format works:

• Higher reach per rupee compared to static hoardings

• Flexibility to change locations or target zones dynamically

• Striking visibility after dark—a huge advantage in cities where evening traffic is peak time

• Novelty factor—audiences remember formats they don’t see every day

The BirlaNu campaign proves that a strong USP + exclusive illuminated format + targeted routing is a winning OOH combination.

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? Get This Exclusive Media for Your Brand

If you want to take over Backlit Jugnoo Autos for your category—be it FMCG, lifestyle, real estate, or industrial products—MyHoardings offers:

• ? Route planning for maximum target reach

• ? Proof-of-execution with geo-tagged images

• ? Campaign scalability across multiple cities

• ? Category exclusivity for complete share of voice

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com