Get Maximum Street-Level Impact with BQS Advertising in Ludhiana

Ludhiana, the industrial and commercial heart of Punjab, is also one of India’s most active Tier-2 cities when it comes to consumption and entrepreneurship. With its mix of working professionals, students, small business owners, and blue-collar labor, Ludhiana provides advertisers with a dynamic and wide-reaching audience base with BQS advertising Ludhiana.

BQS (Bus Queue Shelter) advertising in Ludhiana presents a prime opportunity to connect with this audience where it matters most — at street level. MyHoardings helps brands gain constant and cost-effective visibility by placing their message directly on bus stops used by thousands of daily commuters.

What is BQS Advertising?

BQS advertising involves placing brand creatives on structural panels of bus shelters. These include back-lit or front-lit ad spaces located:

• On the side walls

• Behind the seating area

• Above shelter roofing in some designs

These shelters are located throughout Ludhiana’s arterial roads and inner city hubs, offering continuous brand presence 24/7.

Why BQS Advertising Works in Ludhiana

✅ 1. Mass Urban Reach

BQS shelters serve as daily halting points for school buses, city transport, factory workers, and college students. Advertising at these shelters guarantees visibility among:

• Commuters and local travelers

• Footfall-heavy market areas

• Students and working youth

• Public transport users from all income groups

Ludhiana’s dense road activity ensures repeated impressions throughout the day.

✅ 2. Location-Specific Branding

Whether your target is Chowk areas, residential colonies, or industrial zones, MyHoardings helps place your ad at shelters that align with your target consumer behavior. Want to hit fashion retailers near Chaura Bazar? Or target coaching centers near Model Town? BQS makes it possible.

✅ 3. Affordable and Scalable

BQS units are far more economical than large-format hoardings, yet deliver significant local impact. This makes them ideal for:

• Regional brands expanding locally

• Retail and healthcare chains

• Coaching centers and institutes

• Startup launches and app promotions

We offer custom BQS packages in Ludhiana based on your zone preferences and campaign duration.

✅ 4. High Recall with Eye-Level Creative

Unlike digital banners or flyover hoardings that can be missed, BQS ads are right at eye level. Whether pedestrians are waiting or motorists are halted at a red light, your ad remains right in sight.

High-Impact BQS Zones in Ludhiana

MyHoardings recommends locations based on traffic flow, population density, and your campaign goals. Key BQS areas include:

• Ferozepur Road & Pakhowal Road

• Model Town & BRS Nagar

• Gill Road & Clock Tower Area

• Civil Lines, Dugri & Sarabha Nagar

• Cheema Chowk & Giaspura Industrial Belt

We also help extend reach to surrounding semi-urban locations, giving you tiered coverage across Ludhiana’s expanding economy.

Best Use Cases for BQS Advertising in Ludhiana

➤ Retail Chains and Franchises

Promote discounts, store launches, and product ads near residential or shopping areas.

➤ Coaching Institutes and Colleges

Reach student audiences with targeted messaging around academic hubs like Model Gram or College Road.

➤ Healthcare Clinics and Labs

Generate awareness near hospitals, markets, and residential clusters.

➤ Political and Government Messaging

Inform the public about schemes, civic campaigns, or election outreach at grassroot commuter points.

➤ Real Estate & Builders

Promote township projects and ready-to-move homes in newly developed localities.

Services Offered by MyHoardings for BQS Advertising in Ludhiana

We provide end-to-end BQS campaign execution, including:

• ? Location Planning – Based on brand vertical, target geography, and daily traffic zones

• ? Creative Customization – Format-specific design suggestions and language localization in Punjabi

• ?️ Printing & Installation – Weatherproof prints, mounting, and on-site quality assurance

• ? Photo Documentation – Visual proof of deployment and end-of-campaign reports

• ? Municipal Compliance – All required permissions and documentation handled professionally

Whether it’s a 10-day local blitz or a 3-month rollout across 30 shelters, our team ensures on-time, on-budget, and on-brand execution.

Client Example – FMCG Brand in Ludhiana

A household product company wanted to increase market share in Ludhiana. MyHoardings helped them:

• Identify 20 shelters across Ferozepur Road, Ghumar Mandi, and Sarabha Nagar

• Design Punjabi-English hybrid creatives for maximum local relevance

• Run a 15-day campaign aligned with weekend footfall

Result? 30% growth in store orders from new customer zones and increased brand visibility among women and family audiences.

Why MyHoardings?

✔️ City-wide Inventory Access
✔️ Localized Planning Expertise
✔️ Transparent Rates and Campaign Execution
✔️ Pan-Punjab Support for Multi-City Campaigns

From strategy to signage, we make local brand building easy and effective.

About MyHoardings

MyHoardings is a nationwide OOH agency offering bus shelter, hoarding, auto, metro, mall, and digital media advertising. With 600+ cities in our network and strong local execution teams in Ludhiana, we help your message dominate the streets — with scale, clarity, and consistency.

? Call Us: +91 9953847639
? Visit: www.myhoardings.com
✉️ Email: business@myhoardings.com