Chandak Vansham Showcases Luxury Living with Innovative OOH Campaign

Chandak Vansham, one of the most anticipated luxury residential projects, has launched an innovative outdoor campaign that reflects its promise of sophistication, lifestyle, and creativity.

The campaign spans 15 premium billboard sites across the city, each carefully selected for maximum visibility among aspirational audiences. To further elevate the brand experience, one site features a standout 3D innovation—a real swing installation built into the hoarding.

This fusion of innovation and luxury storytelling ensures that Chandak Vansham isn’t just seen—it’s experienced.

? Location Strategy: Targeting the Aspirational Urban Class

The campaign strategically covers high-impact outdoor sites across premium neighbourhoods and arterial city roads.

• High-traffic junctions – Ensuring repeated impressions from daily commuters.

• Affluent residential areas – Targeting families with high purchase potential.

• Business districts – Reaching working professionals and decision-makers.

• Retail & lifestyle hubs – Tapping into aspirational audiences in shopping corridors.

By mapping its campaign to these catchments, Chandak Vansham ensures it speaks directly to the demographic most aligned with luxury housing.

? Creative Execution: Where Innovation Meets Lifestyle

The highlight of the campaign is the 3D swing installation—a real, physical swing embedded into one of the hoardings.

• Visual storytelling: The swing symbolizes comfort, luxury, and the playful side of sophisticated living.

• 3D innovation: It breaks the monotony of static billboards, instantly catching attention.

• Memorability: Such OOH innovations create long-lasting brand recall that simple visuals cannot.

• Consistency: Across the other 14 billboards, a cohesive design theme reinforces the luxury positioning of Chandak Vansham.

This creative approach makes the campaign both a visual spectacle and a talking point.

? Campaign Objectives

1. Highlight Chandak Vansham’s positioning as a luxury lifestyle brand.

2. Drive awareness of the project among high-value homebuyers.

3. Differentiate the brand with innovative OOH executions.

4. Engage audiences emotionally by connecting lifestyle with creativity.

? Impact Potential

The campaign delivers a multi-dimensional impact:

• High visibility – 15 prime sites across the city ensure blanket coverage.

• Massive recall – The 3D swing creates buzz, word-of-mouth, and social shares.

• Lifestyle association – Audiences begin associating Chandak Vansham with creativity and elegance.

• Sales support – Increased awareness during the campaign directly translates into enquiries and site visits.

By integrating scale with creativity, Chandak Vansham achieves a balance few real estate brands master.

? The MyHoardings Perspective: Real Estate OOH Done Right

At MyHoardings, we believe Chandak Vansham’s campaign is a masterclass in real estate outdoor marketing.

✅ Innovation drives buzz – The swing hoarding is a perfect example of how experiential OOH grabs attention.
✅ Luxury needs precision – Targeting premium neighbourhoods ensures impressions are high-value, not just high-volume.
✅ Consistency across sites – Multiple locations reinforce the brand at every city touchpoint.
✅ Timing matters – With property buying often tied to festive seasons, outdoor campaigns can accelerate decisions.

It proves that OOH is not just about visibility—it’s about creating experiences that match the lifestyle a brand sells.

? Want to Innovate with Real Estate OOH?

At MyHoardings, we help developers and real estate brands craft standout outdoor campaigns that drive enquiries and sales.

We provide:

• ?️ Premium billboards and hoardings in metros and Tier-1 cities.

• ? 3D and experiential OOH innovations for maximum buzz.

• ✈️ Airport and transit advertising to target affluent travellers.

• ? Customized campaign execution, tracking, and ROI measurement.

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

? Conclusion: Chandak Vansham Brings Luxury Living to the Streets

With its citywide OOH campaign and iconic 3D swing installation, Chandak Vansham has redefined how real estate brands can connect with audiences outdoors.

The campaign is a reminder that in today’s crowded real estate market, it’s not enough to be seen—you have to be remembered. And Chandak Vansham achieves that by pairing premium placements with bold creativity.

For homebuyers, the message is clear: luxury living isn’t just a promise—it’s already swinging into reality.