Fortune Basmati Rice Sizzles on World Biryani Day with a High-Impact OOH Campaign by AWL Agri Business

? From Kitchens to Crossroads — Fortune Basmati Rice Owns World Biryani Day on the Streets

On World Biryani Day, while homes across India filled with the aroma of fragrant rice and spices, AWL Agri Business made sure the streets were part of the celebration too. With a striking outdoor advertising campaign for its flagship product — Fortune Basmati Rice — the brand captured eyeballs across key urban intersections and high-traffic zones.

Executed with precision OOH planning and impactful creative, the campaign not only paid homage to India’s love for biryani but also positioned Fortune Basmati Rice as the top choice for making the perfect plate.

Timing It Right: Owning the Biryani Moment

In marketing, timing is everything — and AWL nailed it.

?️ World Biryani Day sees a massive social media buzz, recipe sharing, food delivery spikes, and restaurant specials. By activating an OOH campaign that coincided with this national food moment, Fortune Basmati Rice was:

• ? Top-of-mind when consumers were already thinking of biryani

• ? Reaching audiences en route to markets, restaurants, or grocery stores

• ? Visually capitalizing on a moment that’s both culturally and emotionally charged

This wasn’t just advertising — it was cultural alignment with flavor and pride.

The Campaign Strategy: Adjacent, Assertive, and Appetizing

The campaign wasn’t just loud — it was smartly placed and visually delicious.

Highlights:

• ? Strategic OOH adjacency planning — hoardings placed near major food hubs, retail clusters, and residential zones

• ? Traffic junctions, arterial roads, and marketplace routes across metro cities

• ?️ Creative featuring steaming hot biryani, beautifully plated with long, fluffy grains of Fortune Basmati

• ? Tagline Focus:

  “Biryani Banegi Toh Sirf Fortune Se.”

Whether it was a busy signal stop or a slow-moving flyover crawl, the brand capitalized on dwell time and hunger triggers with an unmissable presence.

Creative Execution: Designed to Stir Cravings

The visual direction leaned into food photography and color psychology — with:

• ? Golden yellow hues and saffron tones triggering appetite appeal

• ? A clear product pack visual — Fortune Basmati Rice front and center

• ? Visual storytelling with a family-style biryani feast

• ? Replicable visual across print, digital, and OOH — for consistent campaign memory

The creative didn’t just show rice — it showed experience, tradition, and indulgence.

Target Audience: Food-Lovers, Home Cooks, and Biryani Buffs

With this campaign, Fortune Basmati Rice successfully spoke to:

• ?‍? Home chefs preparing celebratory biryani for family or guests

• ? Grocery shoppers looking to upgrade their rice quality

• ? Urban youth sharing World Biryani Day memes and food shots

• ? Retailers and kirana stores stocking Fortune as a go-to premium choice

The OOH campaign helped turn brand recall into instant shopping consideration.

Why OOH Still Works for FMCG Brands

For high-penetration FMCG products like basmati rice, OOH remains a cost-effective medium to drive recall, reinforce familiarity, and activate purchases near modern trade and general retail.

This Fortune campaign leveraged:

• ?️ Massive reach with minimal media clutter

• ? Repetition across formats = brand retention during celebratory occasions

• ? Geotargeting near food-focused hotspots = sharper impact

It proves that when product + placement + moment are aligned — billboards sell basmati.

About MyHoardings

MyHoardings (www.myhoardings.com) powers brand visibility across India’s top OOH touchpoints — from metros to Tier 2 cities — through data-driven planning and contextual creative strategies.

With deep industry experience and a pan-India vendor network, MyHoardings helps FMCG leaders like AWL achieve:

• ? Precision-led location planning

• ?️ End-to-end media execution and monitoring

• ? Proof-of-display, audience mapping, and campaign reporting

• ? Real-time visibility control for moment-based marketing

From monsoons to Biryani Day, MyHoardings knows how to make every moment a media opportunity.

? business@myhoardings.com
? 9953847639