Fortune Foods Creates History with 800kg Traditional Modak Offering at Mumbai’s Girgaon Cha Raja

This Ganesh Chaturthi, Fortune Foods set a new benchmark in festive brand activations by unveiling the largest-ever traditional modak in history—an awe-inspiring 800 kg offering created and presented at Mumbai’s iconic Girgaon Cha Raja pandal.

The initiative is not just a record-breaking culinary feat but also a deeply symbolic gesture that reinforces Fortune Foods’ ethos of celebrating India’s food culture while connecting meaningfully with communities during one of Maharashtra’s most beloved festivals.

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? Ganesh Chaturthi and the Modak Connection

Ganesh Chaturthi is one of Mumbai’s grandest celebrations, where devotion meets artistry, and food plays a pivotal role.

• The modak, a sweet dumpling made with rice flour, coconut, and jaggery, is traditionally believed to be Lord Ganesha’s favourite offering.

• Over the years, modaks have become a cultural and culinary symbol of the festival—with households, sweet shops, and brands competing to craft the most unique versions.

By creating the largest-ever modak, Fortune Foods amplified this cultural connection into a shared spectacle that celebrated both devotion and craftsmanship.

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? The Making of the 800kg Modak

Creating an 800kg edible modak is a feat of planning, teamwork, and culinary expertise.

• Ingredients: Hundreds of kilos of rice flour, jaggery, coconut, and Fortune Foods’ oils and ghee formed the base of the mammoth sweet.

• Scale of preparation: Dozens of chefs and artisans worked together over several days to mould the modak into its traditional form.

• Authenticity: Despite the massive size, the modak retained its authentic Maharashtrian taste and structure—proving Fortune Foods’ emphasis on both quality and tradition.

• Presentation: The final creation was unveiled at Girgaon Cha Raja with great fanfare, drawing crowds of devotees, media, and influencers.

The modak wasn’t just an offering—it was a cultural installation, blending food art and devotional spirit.

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? Why Girgaon Cha Raja?

Girgaon Cha Raja is one of Mumbai’s most famous Ganesh pandals, drawing lakhs of devotees every year.

Positioning the campaign here meant:

• Maximum footfall visibility – Pilgrims and visitors from across India witnessed the activation.

• Cultural resonance – Associating Fortune with an iconic, heritage-rich pandal enhanced brand trust.

• Organic amplification – Devotees capturing photos and videos of the modak ensured wide social media buzz.

This placement cemented Fortune Foods as a part of the festive story itself, rather than just a brand on the sidelines.

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? Campaign Objectives

The Fortune Foods modak activation was designed with clear outcomes:

1. Celebrate tradition – Reinforce the brand’s role in Indian kitchens and festivals.

2. Create virality – A record-setting 800kg modak naturally becomes a talking point online and offline.

3. Drive community connect – Participate in devotion rather than just advertising around it.

4. Build brand association – Link Fortune Foods’ oils and ghee to purity, taste, and festive authenticity.

This was not just a marketing stunt—it was a brand-as-devotee moment.

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? The MyHoardings Insight: Experiential OOH at its Best

At MyHoardings, we see this Fortune Foods campaign as a landmark in experiential OOH and festive branding.

Why it worked:
✅ Cultural integration – A campaign designed for the festival, not just around it.
✅ Scale-driven recall – The 800kg figure creates an unbeatable hook for media and audiences alike.
✅ Community participation – Visitors experienced the brand through devotion, not promotion.
✅ Multi-channel amplification – From pandal crowds to social media buzz, the campaign lived across touchpoints.

This is a reminder that the most successful brand activations don’t feel like ads—they feel like shared celebrations.

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? Looking to Create Festive Impact for Your Brand?

MyHoardings helps brands conceptualize and execute high-impact festive campaigns across India’s cultural hotspots.

We offer:

• ? Pandal branding & product activations

• ? Art installations and large-format displays

• ? Transit and metro station branding during festival rush

• ? End-to-end campaign execution and monitoring

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

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? Conclusion: Fortune Foods Sets a New Festive Benchmark

By creating the largest traditional modak in history, Fortune Foods not only paid tribute to Lord Ganesha but also created a moment of wonder, pride, and shared festivity at Mumbai’s Girgaon Cha Raja.

The campaign blends heritage, innovation, and devotion, showing how brands can go beyond visibility to truly participate in India’s cultural fabric.

For Ganesh Chaturthi 2025, Fortune didn’t just sponsor the celebration—it became a part of it.