GK TMT Airport Campaign Boosts Brand Visibility at Indore Airport

A Strong Brand Presence Where It Matters

GK TMT, a trusted name in the regional steel market, has made a bold move to strengthen its visibility with a focused airport branding campaign at Indore Airport. The campaign taps into digital out-of-home (DOOH) formats placed in high-dwell-time zones to connect with passengers during their most attentive moments.

By selecting one of the busiest airports in Central India, GK TMT is not just showcasing its brand — it’s reinforcing a message of strength, trust, and reliability right in the heart of its core market.

The Power of Location: Indore Airport

Devi Ahilya Bai Holkar Airport in Indore serves as a crucial gateway for both business and personal travelers. As the commercial capital of Madhya Pradesh, Indore is home to infrastructure projects, real estate development, and emerging industries — all of which rely on quality building materials like steel.

With foot traffic from builders, contractors, architects, and high-intent consumers, the airport is an ideal place for GK TMT to reach a relevant and premium audience.

Strategic Use of DOOH at Baggage Belts

The campaign focuses on digital displays at the baggage claim area, where dwell time is high and distractions are minimal. Passengers waiting for their luggage naturally engage with screens in their line of sight — giving the brand an extended window of visibility.

This smart placement strategy allows GK TMT to:

• Capture attention at idle moments

• Reinforce its branding repeatedly in a short time

• Create a premium perception through clean, modern visuals

The use of motion graphics and bold branding ensures that GK TMT stands out, even in a space filled with other messages.

Creative Approach: Simplicity Meets Strength

Visually, the campaign is clear and powerful. It avoids overcrowded messaging, focusing instead on a minimalist design that showcases steel, structure, and safety. The creative features sharp product imagery, brand colors, and a simple promise of durability — reflecting the core values of GK TMT.

This clean presentation speaks directly to decision-makers, such as developers and contractors, while also appealing to homebuyers and the general public.

Making an Impact Regionally

The campaign is already generating strong visibility among local travelers and professionals. Its regional focus allows GK TMT to:

• Strengthen brand trust in core markets

• Stay top-of-mind for B2B buyers and influencers

• Build a modern, premium brand perception using advanced media formats

The Indore Airport campaign is more than just an advertisement — it is a statement of growth and leadership in the regional steel industry.

MyHoardings’ Perspective

While MyHoardings did not directly execute this campaign, it aligns with the growing trend of strategic airport advertising across India. For regional brands like GK TMT, airport DOOH offers unmatched access to high-value audiences in a clutter-free environment.

At MyHoardings, we help brands of all sizes create impactful airport campaigns — from metro cities to emerging regional hubs. For pan-India planning, digital screen inventory, and creative support, contact us at business@myhoardings.com or call 9953847639 or visit www.myhoardings.com.