The launch of the Google Pixel 10 has taken a bold step into the OOH space with a stunning XL DOOH campaign at Priya Highstreet, Vasant Vihar. Recognized as one of Delhi’s most premium outdoor digital sites, this location provides unmatched exposure to affluent audiences and trendsetters, making it the perfect stage for Google’s flagship smartphone.

The campaign is not just about advertising a new device—it’s a showcase of brand stature, innovation, and cultural positioning, leveraging one of Delhi’s busiest and most premium retail-cum-lifestyle corridors.

? The Location: Priya Highstreet, Vasant Vihar

When it comes to DOOH in Delhi NCR, Priya Highstreet stands out as an iconic site. With its large-format digital billboards and premium audience mix, it offers:

• Visibility to high-income professionals and families living in South Delhi’s premium colonies (Vasant Vihar, Chanakyapuri, RK Puram).

• Traffic from luxury retail, dining, and entertainment hubs concentrated around the Priya complex.

• High dwell time as the location is surrounded by shopping, restaurants, and lifestyle venues where visitors linger.

• Digital excellence with crisp LED resolution and dynamic content capability, allowing brands like Google to run immersive creatives.

For Google Pixel 10, this location doesn’t just deliver eyeballs—it delivers the right kind of eyeballs.

? The Creative Concept: Innovation on Display

The Pixel 10 DOOH campaign focuses on product-first storytelling, leveraging the screen’s high clarity and dynamic display capacity.

Key creative highlights include:

• Crisp visuals of the Pixel 10 handset in its signature colorways.

• Focus on camera innovation, emphasizing features like AI-driven photography and ultra-clear night shots.

• Lifestyle integration, showing the phone in real-use scenarios that appeal to aspirational, urban audiences.

• Minimalistic but bold messaging, staying true to Google’s global design philosophy.

The campaign design makes maximum use of the dynamic XL format—ensuring that the Pixel 10 isn’t just advertised, it’s experienced visually.

? Why DOOH for Pixel 10?

As a premium flagship, the Pixel 10 is positioned for tech-savvy, design-conscious, and aspirational audiences. DOOH provides a strategic advantage because:

1. Premium positioning – Large-format digital displays associate the brand with modernity and status.

2. Relevance – Outdoor screens are central to urban, high-income consumer touchpoints.

3. Dynamic storytelling – The ability to run animated and high-resolution content makes product demos more impactful.

4. Integration potential – DOOH campaigns often tie into digital/social buzz, amplifying reach beyond the billboard.

This campaign aligns perfectly with Google’s strategy to blend tech innovation with lifestyle marketing.

? Impact Potential: Delhi’s Premium Audience at Scale

Priya Highstreet delivers one of the most valuable audiences for smartphones:

• Corporate professionals and expats in Delhi’s diplomatic enclave.

• Affluent shoppers and millennials frequenting lifestyle zones.

• Families and youth spending leisure time in high-traffic South Delhi hubs.

By securing this location, Pixel 10 ensures visibility in a market that values both technology and lifestyle branding, strengthening recall among decision-makers and early adopters.

? The MyHoardings Insight: DOOH is the New Launchpad for Tech

At MyHoardings, we’ve seen a marked trend: global tech and smartphone brands increasingly prefer premium DOOH for product launches in India.

Why?
✅ First impressions matter – A flagship needs a flagship site.
✅ Lifestyle relevance – Tech adoption happens where lifestyle intersects with aspiration.
✅ Visual dominance – DOOH sites allow crisp, future-ready storytelling.
✅ Social amplification – Passersby sharing visuals online extends campaign life.

Google’s Pixel 10 activation at Priya Highstreet shows exactly why tech brands trust DOOH to bridge innovation and aspiration.

? Looking to Launch Your Brand on DOOH?

At MyHoardings, we specialize in placing brands on premium DOOH and OOH sites across India. Whether you’re launching a flagship smartphone, a lifestyle product, or a cultural campaign, we provide:

• ? Access to India’s most premium OOH sites (airports, metros, malls, highways, and digital landmarks).

• ? Creative strategy and design integration for dynamic DOOH content.

• ? Campaign execution with monitoring and reporting for accountability.

• ? Pan-India coverage with localized targeting.

? Call/WhatsApp: +91 995384-7639
? business@myhoardings.com
? www.myhoardings.com

? Conclusion: Google Pixel 10 Owns the Spotlight at Priya Highstreet

With this campaign, Google Pixel 10 has not only advertised its launch but claimed cultural relevance in Delhi. By choosing Priya Highstreet, Vasant Vihar, the brand demonstrates an understanding that location and format matter as much as the creative itself.

This is DOOH at its best—bold, premium, and unforgettable. For commuters, shoppers, and professionals in South Delhi, the message is clear: innovation is here, and it’s called Pixel 10.