In a striking display of innovation and identity, Intel has rolled out a compelling outdoor advertising campaign at the DND Flyway — Delhi NCR’s celebrated Innovation Corridor.
Designed to spark curiosity and communicate purpose, the campaign underscores Intel’s continued commitment to driving intelligent transformation and human connection through technology.
With clean, futuristic visuals and a message that resonates with both commuters and creators, Intel has turned a key urban highway into a storytelling platform — where every passing glance becomes a moment of reflection on progress and potential.
The Location: DND Flyway’s Strategic Relevance
Often referred to as the Innovation Corridor, the DND Flyway is more than just a road. It’s a connector of India’s political capital and its technological brain trust.
Spanning the economic and digital pulse between Delhi and Noida, this flyway offers access to:
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Leading IT and tech parks
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Corporate HQs and R&D hubs
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Educational institutions and startup accelerators
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A fast-growing urban professional commuter base
By activating this corridor, Intel has placed itself right at the intersection of inspiration and innovation — perfectly aligned with its brand narrative.
Creative Direction: Minimalism Meets Meaning
The Intel campaign embraces design simplicity with conceptual depth. Every billboard, gantry, and LED hoarding speaks in the brand’s new-age visual language:
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Monochromatic backdrops with Intel’s blue signature glow
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Messages such as “Empowering Innovation,” “Connecting What Matters,” and “Intelligence Everywhere”
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Imagery reflecting AI, mobility, and people-first design — from processors powering classrooms to chips driving smart cities
The campaign isn’t just visual — it’s aspirational. It invites people to think about the invisible tech that powers the visible world.
Target Audience: Builders of the Future
By choosing DND Flyway, Intel is addressing:
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Tech professionals and coders en route to Noida’s office parks
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Students and educators from nearby institutions like Amity and JIIT
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Startups and decision-makers who value both performance and purpose
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Urban commuters increasingly reliant on connected ecosystems
This is not mass marketing. It’s precision engagement for India’s knowledge economy — the doers, the dreamers, and the disruptors.
Why the DND Flyway Works for Tech Branding
Unlike traditional billboards on random urban roads, DND Flyway offers:
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Premium brand adjacency — with leading tech and finance brands nearby
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Clean visual visibility due to wide roads and less advertising clutter
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Longer dwell time during peak hours, leading to deeper message retention
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A future-forward backdrop that matches Intel’s ethos
It’s more than media space — it’s ideological alignment between location and message.
Campaign Objectives: From Awareness to Affinity
Intel’s goals with this campaign were multi-layered:
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Reinforce brand leadership in innovation
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Spark curiosity around next-gen solutions in AI, IoT, and personal computing
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Humanize technology by placing it in everyday contexts
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Build emotional connection with decision-makers and aspiring tech talent
The campaign smartly shifts from performance-driven specs to people-driven stories. In doing so, it makes tech feel personal again.
Public and Industry Response
The campaign has received praise from multiple quarters:
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Social media engagement from techies commuting via DND, sharing images with hashtags like #IntelOnTheMove and #InnovationCorridor
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Positive LinkedIn chatter from startup founders and CIOs referencing the campaign’s relevance
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Increased brand search queries for Intel’s latest chipsets and solutions during the campaign window
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Academic interest with students posting selfies and thought pieces inspired by the messaging
Intel has managed to spark a quiet revolution — using a public flyway to create a digital-thinking highway in the minds of the people.
What’s Next?
With the DND Flyway success, insiders suggest Intel may soon roll out:
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Programmatic DOOH campaigns in tech parks
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Interactive outdoor formats using AR for students and developers
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AI-powered LED storytelling boards in airports and educational campuses
The goal is simple — embed Intel’s technology into India’s growth narrative with presence, purpose, and power.
About MyHoardings
MyHoardings (www.myhoardings.com) is a leading outdoor advertising agency in India, providing brands with access to premium locations across highways, metros, airports, and corporate corridors. With deep expertise in tech and transit campaigns, MyHoardings empowers businesses to reach the right audiences with precision and creativity.
? business@myhoardings.com
? 9953847639
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