Mahindra Electric Origin SUVs Go Premium with Tagtalk DOOH Across Delhi NCR’s Trendiest Cafés and Pubs

In a move that fuses automotive innovation with digital-first, lifestyle-driven media, Mahindra Electric has launched a premium DOOH campaign for its Origin SUV range across Delhi NCR’s most happening cafes, bars, and urban hotspots—via Tagtalk, a growing network of indoor digital screens that deliver brand stories directly into the city’s social scenes.

The campaign brings Mahindra’s electric SUV innovation into venues where conversations, trends, and aspirations are formed—from cyber cafes and lounges in Connaught Place and Khan Market to Gen-Z-friendly pubs in Gurugram and Noida.

As MyHoardings, we’re excited to spotlight this campaign as an outstanding example of automotive branding meeting lifestyle DOOH innovation.

⚡ The Campaign Premise: Where Innovation Meets Influence

With EV adoption rising across India’s top cities, Mahindra’s latest campaign isn’t just about showing the power of electric mobility—it’s about embedding the Origin SUV into urban culture and youth consciousness.

Tagtalk’s premium DOOH screens are located inside:

• Trendy cafés

• Bars and lounges

• Co-working spaces

• High-end F&B outlets frequented by young professionals, creators, and tech-first audiences

By deploying Mahindra Origin creatives in these locations, the brand gains:

• ? Targeted reach among affluent Gen Z and millennial audiences

• ? High recall due to repeat exposure during long dwell times

• ? Social amplification as screens often become part of selfies, stories, and reels

? Creative Messaging: Electrifying Design Meets Urban Relevance

Mahindra’s DOOH creatives for this campaign focus on sleek design, performance specs, and eco-conscious credentials, all framed for the modern, image-driven viewer.

Highlights include:

• ⚡ Dynamic screen visuals of the Origin SUV in urban and nature settings

• ? Performance stats like range, battery life, and fast-charging support

• ? Lifestyle CTAs like “Drive the Change,” “Charge Forward,” and “Make Origins Iconic”

• ? Navigation-integrated creatives prompting users to locate the nearest showroom or test drive center

The content is delivered in short, looped bursts—optimized for café ambiance and club lighting—ensuring that the message lands without being intrusive.

? Why Tagtalk & Why This Format Works for EVs

Tagtalk’s DOOH network is unique in that it operates within the “third space”—neither work nor home, but social environments where opinions are shaped and status is expressed. For an aspirational, urban-focused category like electric SUVs, this space is gold.

Key reasons this format fits Mahindra:

1. ? Lifestyle-media synergy – Tagtalk locations align with the profile of EV intenders

2. ? Dwell-time dominance – People stay for hours in these venues, increasing impressions

3. ? Social-ready visibility – Tagtalk screens often appear in Instagram and Snapchat content organically

4. ? Premium brand perception – DOOH inside curated locations elevates Mahindra’s positioning

In other words, this campaign ensures that the Mahindra Origin isn’t just seen—it’s seen where it matters most.

? Strategic Goals: Shifting EV from Utility to Identity

This campaign aims to accomplish three key strategic goals for Mahindra Electric:

1. Position Origin as a lifestyle choice, not just a transportation solution

2. Reach next-gen car buyers early, before they enter the dealership phase

3. Elevate the EV brand story through premium, digital-first exposure

This is especially important in cities like Delhi NCR where EV awareness is high, but brand preference is still up for grabs among early adopters and switchers.

? MyHoardings View: DOOH Gets Smarter, Sharper, and More Social

At MyHoardings, we’ve seen a major shift in the last two years—from highway hoardings to hyperlocal DOOH. Platforms like Tagtalk represent the new face of premium, lifestyle-linked out-of-home advertising.

✅ Perfect for experiential categories like EVs, luxury FMCG, fashion, fintech
✅ Brand-safe environments with curated audiences
✅ Programmatic flexibility for city, time slot, or venue targeting
✅ Real-time creative updates and content freshness

For brands like Mahindra, this format offers deeper engagement at a fraction of traditional ATL media costs—while creating real buzz in real-world spaces.

? Want to Launch Your Brand on DOOH Screens Across India’s Cafés & Clubs?

MyHoardings partners with DOOH networks like Tagtalk, BarTV, Playo, and more to help brands:

• ? Activate campaigns across 5,000+ curated venues

• ?️ Plan and deploy short-form creatives fit for café, lounge, and retail spaces

• ? Access live reports and performance metrics

• ? Pair DOOH with influencer and local activation for higher ROI

? Call us: +91 995384-7639
? business@myhoardings.com
? Visit: www.myhoardings.com

Let’s bring your brand to where the conversations are already happening.

? Conclusion: Mahindra Electric’s DOOH Play is a Bold Leap Toward Youth-Driven Mobility

With this Tagtalk-powered DOOH campaign in Delhi NCR, Mahindra Electric is not just selling SUVs—it’s selling a movement. By speaking directly to digital-first, socially active consumers in aspirational spaces, the Origin range finds its voice in lifestyle, not just utility.

As the EV space heats up, the brands that embed themselves in the city’s culture—not just its traffic—will lead the charge.