Kriti Sanon Champions Pet Nutrition in New PEDIGREE Gravy Campaign

Bollywood Star Joins Forces with PEDIGREE to Celebrate Modern Pet Parenting

In a heartwarming and strategic move, PEDIGREE India has launched a fresh campaign spotlighting its Gravy range, with none other than Kriti Sanon as its brand ambassador. The initiative, rolled out by Mars Petcare India, is a direct response to the shifting mindset of pet owners across the country—particularly urban pet parents who now demand more informed, balanced, and joyful feeding solutions for their furry companions.

This partnership is more than just a celebrity endorsement; it’s a celebration of the evolving bond between humans and pets in Indian households.

The Gravy That Makes a Difference

The star of the campaign is PEDIGREE’s Gravy range, designed to deliver complete and balanced nutrition while enhancing mealtime experience for dogs. With rising awareness about pet health and wellness, today’s pet owners are choosing foods that are not just filling, but nourishing and enjoyable.

The PEDIGREE Gravy products meet this demand by combining essential nutrients with delicious flavors that appeal to even the pickiest eaters. The result? Happy, healthy dogs—and satisfied pet parents.

A Voice That Resonates: Kriti Sanon

By choosing Kriti Sanon as the face of the campaign, Mars Petcare India has struck a powerful chord. Kriti, known for her relatable personality and love for animals, brings authenticity to the message. Her on-screen presence as a compassionate and stylish modern Indian woman perfectly aligns with the new generation of pet owners—people who treat their pets as family and want only the best for them.

Her involvement helps humanize the message, turning it from a marketing campaign into a relatable lifestyle statement.

Strategic Insight: Understanding Today’s Pet Parents

According to Ayesha Huda, CMO at Mars Petcare India, “Pet parenting in India is evolving rapidly. Our Gravy range meets the rising demand for informed, balanced nutrition—while bringing joy to every bowl.”

This insight lies at the heart of the campaign. Pet ownership is no longer just about feeding; it’s about nurturing, bonding, and responsible choices. And brands like PEDIGREE are adapting their messaging and product lines to reflect that cultural shift.

Where You’ll See It: A Truly Omnichannel Campaign

The campaign is being deployed across multiple touchpoints—television commercials, digital video platforms, social media, and out-of-home (OOH) advertising. From pet-friendly neighborhoods to high-traffic billboards near residential zones, the campaign uses smart placements to target engaged pet parents directly.

The visuals feature Kriti Sanon sharing screen space with lovable dogs in vibrant, everyday home settings—emphasizing companionship, nutrition, and joy in equal measure.

Why It Stands Out

This campaign stands out for three reasons:

1. Emotional Relevance: It speaks to pet parents, not just consumers.

2. Star Power with Substance: Kriti Sanon adds aspirational value without losing authenticity.

3. Health + Happiness Messaging: It makes nutrition look rewarding—not restrictive.

This threefold appeal ensures that the campaign resonates across age groups, cities, and household types.

MyHoardings’ Perspective on the Campaign

Though MyHoardings was not involved in the execution of this campaign, it offers a valuable case study for advertisers looking to connect emotionally through OOH and multimedia storytelling. As pet-related spending grows in India, we foresee a surge in campaigns that mix lifestyle branding with practical education.

At MyHoardings, we provide OOH advertising services that help brands reach niche segments—from pet parents to fitness enthusiasts—across Tier 1 and Tier 2 cities. Brands looking to elevate their visibility through intelligent billboard placements and creative storytelling like PEDIGREE Gravy campaign can reach us at business@myhoardings.com or call 9953847639.