When fast food meets star power, the streets light up.
McDonald’s India (North & East) has launched an electrifying OOH campaign to promote its much-anticipated Ranveer Singh Meal, in collaboration with CashUrDrive — bringing Bollywood flair to everyday commutes.

Over 400 cabs across Delhi NCR, Lucknow, and Kolkata have been transformed into vibrant mobile billboards, decked in Ranveer’s signature energy, quirky visuals, and delicious offerings — turning city roads into a moving tribute to the brand’s newest menu celebration.

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The Campaign: Food, Fame, and Fun on Four Wheels

Bringing Bollywood’s beloved showman Ranveer Singh to the forefront, McDonald’s India has blended celebrity association with OOH media innovation, offering a campaign that:

• Excites the youth and fans of pop culture

• Promotes product visibility at a street level

• Builds buzz through hyperlocal engagement

• Creates a talk-worthy mobile experience

With cabs serving as everyday visibility touchpoints, this campaign ensures brand immersion during commute hours — exactly when cravings tend to kick in.

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Why Cabs? The Power of Captive Commutes

Cab branding has emerged as a high-impact, mobile OOH format, offering:

• Widespread coverage across traffic hotspots

• Extended dwell time with both external and internal impressions

• Seamless integration into urban mobility and last-mile visibility

By placing the Ranveer Singh Meal visuals on city cabs, McDonald’s capitalized on a dual-media advantage:

1. Exterior wraps for mass visibility

2. Interior creatives and QR codes for consumer engagement and order redirection

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City-Specific Rollout: Where the Buzz Begins

? Delhi NCR

• High cab density and corporate movement

• Targeted coverage across Connaught Place, CyberHub, and South Delhi

• Tech parks, universities, and shopping districts included in routes

? Lucknow

• Emerging metro with rising youth culture

• Strategically placed cabs in Hazratganj, Gomti Nagar, and Alambagh

• Tier-2 appetite for celebrity-led F&B experiences

? Kolkata

• Rich media heritage and cultural flair

• Targeting Park Street, Salt Lake, and Howrah routes

• Blending nostalgia with modern campaign aesthetic

The co-branded cab fleet becomes a spectacle that commuters, pedestrians, and digital viewers can’t miss.

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Creative Strategy: Energy that Moves with You

The visual campaign elements reflect:

• Ranveer Singh’s vibrant personality with explosive color palettes

• Sassy, hunger-inducing taglines like “One Meal. Full Masala.”

• Mouth-watering imagery of the meal combo — fries, burger, Coke, and more

• QR-integrated call-to-action for app-based orders or campaign engagement

Whether seen in traffic or parked outside cafes and malls, these cabs spark curiosity and smile-worthy glances.

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Consumer Interaction: More Than Just a Ride

To elevate engagement, the campaign includes:

• Branded seatbacks and door stickers with behind-the-scenes meal trivia

• In-car branding prompts encouraging riders to scan for discounts

• Digital storylines linking to Ranveer’s ad shoot clips and ordering pages

For fans, the experience is more immersive than traditional billboards, delivering impact during an intimate ride environment.

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CashUrDrive’s Role: Mapping the City with Mobile Media

As India’s leader in in-transit vehicle branding, CashUrDrive brings strong executional strength with:

• Large cab driver network across major metros

• Route mapping for maximum demographic overlap

• Real-time monitoring and reporting dashboards

• Scalable solutions for brand-city alignment

The McDonald’s campaign highlights how smart mobility media can turn every road into a red carpet for consumer engagement.

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Seasonal Fit: Monsoon Cravings & Hot Campaigns

Launched during the early monsoon weeks, this campaign benefits from:

• Increased ride-hailing usage due to weather disruptions

• Craving cues associated with fried foods and comfort meals

• Elevated dwell time during traffic slowdowns

For a brand like McDonald’s, the season and the star make the perfect storm — one that’s deliciously visible.

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About MyHoardings

MyHoardings (www.myhoardings.com) is India’s leading full-service OOH agency specializing in static and transit media. With a presence across all major cities, MyHoardings supports brands through:

• Cab branding, bus wraps, metro train ads

• Airport, mall, and DOOH campaigns

• Hyperlocal rollout strategies with creative planning

• End-to-end execution with real-time reporting

From startups to global brands, MyHoardings ensures your message moves — across roads, formats, and minds.

? business@myhoardings.com
? 9953847639