When monsoon season arrives, so does the spike in seasonal illnesses — and this year, Mumbai is seeing health meet high-visibility branding.
Suburban Diagnostics, now proudly part of the Dr. Lal PathLabs family, has rolled out a city-wide outdoor campaign to drive awareness about timely fever testing, launched in collaboration with Bright Outdoor Media.
With the tagline “Fever test karo, phir treat karo,” the campaign delivers a powerful, timely reminder: early diagnosis is the key to early recovery.
The Context: Monsoons, Mumbai, and Medical Urgency
Mumbai’s monsoon months are known not just for rain-soaked roads, but for a sharp rise in viral fevers, dengue, malaria, and other water-borne illnesses.
This makes June to September a critical window for healthcare brands to educate and engage. Suburban Diagnostics took this opportunity to put health on the map — literally.
The campaign’s objective is clear:
Reach Mumbaikars where they commute, wait, or pause — and prompt action before illness escalates.
OOH Formats: Visibility That Can’t Be Missed
The campaign uses a multi-format, multi-location approach to ensure maximum visibility across Mumbai’s most congested, high-traffic zones.
? Bus Shelters:
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Strategically placed across residential and commercial clusters
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Eye-level engagement with both foot traffic and road commuters
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Ideal for daily office-goers and homebound travelers
? Large-Format Billboards:
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Placed on arterial routes like Western Express Highway, Eastern Expressway, and Sion-Chembur Link Road
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Visible to thousands of commuters daily during peak hours
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Designed for bold, instant recognition with minimal text and vivid visuals
? Digital OOH Screens:
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Deployed at select metro stations and junctions
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Featuring dynamic messaging with visual transitions
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Enabling time-based reminders during morning and evening rush hours
Together, these formats create a city-wide health alert system, delivered with bold creative and clear intent.
Tagline That Hits Home: “Fever test karo, phir treat karo.”
The campaign’s heart lies in its crisp, Hindi-forward tagline —
“Fever test karo, phir treat karo.” (Test the fever, then treat it.)
This message breaks through linguistic and educational barriers, offering a call-to-action that is simple, memorable, and medically sound.
It conveys urgency, responsibility, and reassurance — all in one sentence. And in a city like Mumbai, clear communication saves lives.
Creative Direction: Bold Colors, Clear Call
Visual storytelling in this campaign focuses on:
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Vibrant monsoon-themed backgrounds to reflect seasonality
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A contrast of fever-related visuals and diagnostic icons
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Minimal copy with high font contrast, optimized for OOH readability
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Prominent placement of the Suburban Diagnostics logo and contact info
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Branding that’s both clinical and approachable
It’s a perfect blend of trust and timeliness, with visual uniformity across formats for brand reinforcement.
Target Audience: Health-Conscious, Time-Starved Urbanites
This campaign speaks directly to:
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Working professionals and daily commuters
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Parents managing children’s seasonal health
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Senior citizens and caregivers
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Local residents in monsoon-sensitive zones like Kurla, Andheri, Dadar, and Thane
With commuting time in Mumbai ranging from 1 to 3 hours daily, this OOH campaign ensures that healthcare awareness travels with the audience — wherever they go.
Partnership with Bright Outdoor Media: Scale Meets Expertise
Bright Outdoor Media, one of Mumbai’s most trusted OOH players, powered the campaign rollout with:
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Prime site access across the city
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Real-time media execution and creative placement
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Visibility tracking and performance optimization
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Seamless coordination with civic and health department regulations
The result is an OOH campaign that not only performs — but informs.
Suburban Diagnostics: Backed by Trust, Driven by Purpose
As part of Dr. Lal PathLabs, Suburban Diagnostics brings decades of clinical excellence, diagnostic innovation, and patient-first service to the forefront of public health.
This campaign amplifies their commitment to:
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Preventive health awareness
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Hyperlocal healthcare communication
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Making diagnostic care accessible and actionable
It’s more than branding — it’s mission-driven messaging at city scale.
About MyHoardings
MyHoardings (www.myhoardings.com) is India’s leading outdoor and transit media agency, specializing in healthcare, FMCG, education, retail, and public service campaigns. Whether you’re launching a city-wide awareness drive or a hyperlocal promotion, MyHoardings helps you reach your audience with relevance, scale, and strategy.
? business@myhoardings.com
? 9953847639
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