This festive season, Sujata Mixer Grinders, one of India’s most trusted kitchen appliance brands, has taken its visibility to new heights with a landmark outdoor campaign on the DND Flyway. Known as one of the busiest expressways in NCR, connecting Delhi and Noida, the DND Flyway carries over 1 lakh vehicles daily, making it a prime canvas for high-impact OOH advertising.
The campaign is designed to reinforce Sujata’s strong recall during the festive season—a time when home appliances see peak purchase activity due to gifting, home upgrades, and festive cooking needs.
? The Location Advantage: DND Flyway
The DND Flyway is among the most premium OOH corridors in North India, offering:
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1+ lakh daily commuters between Delhi and Noida.
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High-income urban professionals and families—a core TG for home appliances.
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Uninterrupted visibility on wide stretches with large-format billboards.
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Prestige factor—brands that feature on the DND are automatically associated with scale and trust.
By branding at this landmark location, Sujata ensures its presence is both unmissable and aspirational.
? Creative Concept: Celebrating Trust and Festivity
The campaign’s creative execution highlights Sujata Mixer Grinders as the backbone of every modern kitchen.
Key design elements include:
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Large visuals of Sujata appliances with festive motifs, blending utility with celebration.
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Bold typography emphasizing the brand’s legacy of trust and durability.
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Minimal but impactful design, ensuring visibility even for fast-moving traffic.
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Festive season messaging—positioning Sujata as a natural choice during gifting and festive purchases.
The combination of festive cues and product-led storytelling ensures the campaign resonates with both repeat buyers and new households.
? Festive Season Context: Why Now?
The months leading up to Dasara and Diwali are crucial for brands in the consumer durables and home appliance sector. Families invest in:
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Upgrading kitchen appliances for festive cooking.
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Buying gifts for weddings and housewarming ceremonies.
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Seasonal offers and finance schemes making purchases more accessible.
By executing its campaign on DND Flyway at this time, Sujata not only drives recall but also positions itself as the go-to brand in the consideration set during peak shopping intent.
? Campaign Objectives
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Drive brand salience – Ensure Sujata is top of mind for festive buyers.
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Reinforce legacy – Strengthen trust built over decades in the Indian market.
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Premium positioning – Align the brand with landmark OOH placements.
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Support retail sales – Complement offline dealer activations and festive promotions.
This strategic mix of timing + location + creative simplicity ensures Sujata’s message cuts through the clutter.
? Impact Potential: Targeting Delhi NCR’s Premium Market
The NCR region is one of India’s largest consumer markets, with high per-capita disposable income and a large aspirational middle class.
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The DND Flyway caters to corporate professionals, urban families, and decision-makers commuting between Delhi’s business hubs and Noida’s IT parks.
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With daily repeat exposure, Sujata’s campaign benefits from high frequency, crucial for brand recall.
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Being a landmark OOH site, the campaign carries a prestige factor, signaling Sujata’s leadership in the category.
? The MyHoardings Perspective: Appliances & OOH Are a Perfect Match
At MyHoardings, we believe that consumer appliance brands benefit immensely from large-format OOH because:
✅ Category relevance – Appliances are everyday-use items; mass awareness drives consideration.
✅ Purchase intent alignment – Festive season OOH directly influences real-time buying decisions.
✅ Trust through visibility – Large, prominent placements build credibility.
✅ Dealer network support – Retailers are empowered when they see strong brand backing outdoors.
Sujata’s choice of the DND Flyway showcases exactly how appliance brands can blend timing, scale, and location to amplify sales and visibility.
? Looking to Build Brand Recall with Landmark OOH?
At MyHoardings, we help brands secure high-impact outdoor sites across India’s busiest highways, metros, airports, malls, and city hubs.
We offer:
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? Exclusive access to landmark OOH locations.
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?️ Creative consultation for high-speed, high-visibility environments.
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? Proof-of-performance and monitoring.
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? Pan-India presence for festive and seasonal campaigns.
? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com
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