Pune is largely a city of youngsters and business professionals. It is both an industrial as well as academic hub. The city has world class infrastructure, stunning natural beauty and magnificent historical monuments. It serves as tourist destination and recently has turned into a hub for start-up hub businesses. This all in one package city can be viewed as a city that is always on the go!
How car branding affects the target audience in Pune?
As mentioned above, Pune is a busy city and people are always on the go, the transport system too is a very important part of people’s life here. Along with public transport facilities such as buses, metro trains, auto rickshaws etc, private cab services such as Ola cabs and UBER cabs are also in high demand in Pune. The private cab services are used by travelers largely as they find it as more comfortable, personalized and budget friendly travel medium.
When the advertisers use car branding service for promotion of their product or service, they actually play with target audiences mind to get through the communication message.
Factors that makes Car branding in Pune effective promotional tool:
- Positive reinforcement: As private cab services provide personalized and comfortable ride, the traveler mind is at peace and open to communication. Therefore any Ad displayed on the car or inside, will be received with more focus and attention.
- Onlooker’s eye-candy: Car branding tactics such as car wraps with Media Buying, attract the attention of the onlookers instantly as it breaks the monotony of otherwise dull roads. Attractive visuals, bright colors and graphics leave a long lasting impression on viewer’s mind.
- Identity: The attractive visuals and colors become the identity of the car itself. People waiting for their cab can easily recognize the car from a distance because of the ad displayed.
Car branding in Pune can make any advertising Campaign reach new heights with its ads reaching both masses and classes!
Car Advertising Rates in Pune| Cab Branding Cost in India –
|Car Advertising Mode||Minimum No of Cars||Car Ads Rate/Car/Month|
|External Door Wrap||50||₹ 4100|
|Internal Display||100||₹ 1300|
|Digital Screen||100||₹ 500|
FAQ’s for Car Advertising in Pune
Car Advertising is a category of transit media advertising in India which includes utilizing commercial cabs like Ola and Uber cabs to display brand advertisement on the four doors (external ) or inside car (Backside of the front seat). With growing utilization of private taxi’s in Indian metro cities like Delhi, Bengaluru, Mumbai, Kolkata and Chennai, it’s the latest form of transit ads in addition to bus branding, auto ads, metro advertising etc.
MyHoardings provide best rates for transit media advertising options like Car advertising in India in metro cities like Mumbai, Delhi and Bengaluru. Our card rates are most competitive for advertising on Ola and Uber cabs. The rates vary from INR 4K-4.5K/Cab/month depending on the chosen city and number of cars for advertisement.
What is the minimum number of cars required for “Taxi Advertising” campaign in cities like Delhi, Mumbai and Bengaluru?
Minimum order quantity for internal/external car branding campaign in India is 50 cars. For more details get in touch with team at MyHoardings.
Yes. Prices mentioned for car advertisement include both printing and mounting your Ad creative on Ola and UBER cabs.
Is there any separate permission required in Delhi, Bengaluru, Kolkata and Mumbai for advertisement to execute taxi advertising campaign?
Yes. Permissions are required in cases. However, MyHoardings takes care of all car advertising permissions in Bengaluru, Kolkata, Mumbai and Delhi for clients.
What kind of material used to print advertisement / sticker that are put on cars for “Car Branding” campaigns in India?
The material used for taxi branding is a high quality promotional grade vinyl adhesive.
Yes. Ad creative on the cars can be changed in between the ad campaign. However, printing and mounting charges need to be paid extra and this facility can be availed only for campaigns which run for two or more months.
Minimum duration of any Car advertising campaign in Delhi, Mumbai, Pune and Chennai is 30 days.
Are the taxes included in the mentioned price for cab branding campaign in Indian cities like Mumbai, Delhi, Chennai and Bengaluru?
No. GST charges are extra to the mentioned rates for car advertisement services in India.
Although the chances are unlikely, still in case any unexpected damage to creative takes place, once reported / observed MyHoardings will ensure to get it replaced within 3 working days. However, any damage due to natural phenomena like thunderstorm / earthquake / heavy rain etc. will not be considered under this commitment.
Have MyHoardings (Jugnoo Media Private Limited) done any such car advertising campaigns in the past?
Yes. In fact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like HP, Reliance, Indigo, Lanson, QuickRide, Narayana Health, Dunzo, Cars24, 24 Mantra, various Universities and many more.
MyHoardings can execute car advertisement campaigns across all major Indian cities. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com