Pune is largely a city of youngsters and business professionals. It is both an industrial as well as academic hub. The city has world class infrastructure, stunning natural beauty and magnificent historical monuments. It serves as tourist destination and recently has turned into a hub for start-up hub businesses. This all in one package city can be viewed as a city that is always on the go!
How car branding affects the target audience in Pune?
As mentioned above, Pune is a busy city and people are always on the go, the transport system too is a very important part of people’s life here. Along with public transport facilities such as buses, metro trains, auto rickshaws etc, private cab services such as Ola cabs and UBER cabs are also in high demand in Pune. The private cab services are used by travelers largely as they find it as more comfortable, personalized and budget friendly travel medium.
When the advertisers use car branding service for promotion of their product or service, they actually play with target audiences mind to get through the communication message.
Factors that makes Car branding in Pune effective promotional tool:
- Positive reinforcement: As private cab services provide personalized and comfortable ride, the traveler mind is at peace and open to communication. Therefore any Ad displayed on the car or inside, will be received with more focus and attention.
- Onlooker’s eye-candy: Car branding tactics such as car wraps, attract the attention of the onlookers instantly as it breaks the monotony of otherwise dull roads. Attractive visuals, bright colors and graphics leave a long lasting impression on viewer’s mind.
- Identity: The attractive visuals and colors become the identity of the car itself. People waiting for their cab can easily recognize the car from a distance because of the ad displayed.
Car branding in Pune can make any advertising Campaign reach new heights with its ads reaching both masses and classes!