MyHoardings ties up with Uber’s Xchange Leasing for Cab advertising and Branding4 min read
MyHoardings ties up with Uber’s Xchange Leasing India Pvt Ltd for Cab advertising
MyHoardings.com is one of India’s largest aggregator for “Out Of Home Advertising” companies and services, catering to events, ATL and BTL activations, has entered into a contract with Xchange Leasing India(XLI) Pvt Ltd for brand promotion and advertising activities for it’s clients.
Xchange Leasing, a group company of Uber has tied up with bangalore based MyHoardings for undertaking exterior and interior branding of UBER cabs. The brands who advertise on interior and exterior of the cab have the advantage of attracting their clients.
Based on various car brands running on the Uber platform, which include both sedans and hatchbacks like Swift Dzire, Indigo, i20,Honda Amaze, Tata Zest. Though 50 branded cabs are currently operational in Bangalore, MyHoardings is planning to increase presence via cab advertising with Uber cabs in Pune, Kolkata,Mumbai, Delhi/NCR, Bengaluru,Chennai, jaipur, Lucknow and Ahmedabad based on client inputs.
Cab branding is becoming a parallel option to outdoor hoardings, when it comes to promoting the business . It’s growing and we expect this transit advertisement will gain more prominence in days to come, says Ashok, CEO-MyHoardings Media group . Currently, in each of Indian metro city, Uber has more than 10,000+ operational cabs and more than 3000+ cabs in Tier-2 cities. The number of car owners interested in advertising on their cars is on the rise.
MyHoardings has also tied up with growing city taxi brand “Wagon Cabs” in recent past, which puts it in dominating position for Cab Branding activities across PAN India.
Car Advertising Rates | Cab Branding Cost in India-
|Car Advertising Mode||Minimum No of Cars||Car Ads Rate/Car/Month|
|External Door Wrap||100||₹ 4100|
|Internal Display||100||₹ 1300|
|Digital Screen||100||₹ 500|
FAQ’s for Car Advertising services in India –
Car Advertising in India includes utilizing commercial cabs like Ola/Uber cabs to display advertisement on the four external doors or inside car (Backside of the front seats).
MyHoardings provide best rates for various transit media advertising options like Car advertising in India / Cab branding in India. We also provide services like bus advertising, train branding, metro advertising etc. Our card rates are most competitive for branding on Ola and Uber fleet cars. Offer rates for Cab branding services are available in the “Rate and Info” section present HERE.
What is the minimum number of cabs needed for “Cab Advertising” campaign in Indian metro cities like Noida, Kolkata, Delhi, Gurugram, Mumbai and Chennai?
Minimum order quantity for internal/external car branding campaign in India is 100 cars.
Are the ad printing and mounting costs part of prices mentioned for car advertising services in India?
Yes. Prices for both printing and mounting your Ad creative on Ola and Uber cabs advertising is included in the price mentioned HERE.
Are there separate permissions required in Pune, Delhi, Bengaluru, Chennai and Mumbai for brand promotion using car advertising campaign?
Yes. Permissions are required for various transit media ads. However, MyHoardings takes care of all car advertising permissions in India for clients.
What is the advertisement material used to print advertisement / vinyl sticker that are put on taxis for “Car Branding” campaigns in India?
The material used in transit advertising is a high quality promotional grade vinyl adhesive.
Yes. Advertisement on the cars can be changed with new creatives in between the campaign. However, printing and mounting charges will be extra and this facility is only for campaigns which run for two or more months.
What is the minimum ad duration for Cab advertising / Car branding / Taxi advertising campaign in India?
Minimum duration of any Car advertising campaign in India is 30 days.
Are all the taxes included in the mentioned prices for cab branding campaign in Indian cities like Mumbai, Delhi, Chennai and Bengaluru?
No. GST charges are extra to the mentioned rates.
Who will be responsible for any torn / damage of ad creative while transit media campaigns are live (In progress)?
Although such chances are unlikely, still in case any damage to ad creative takes place, MyHoardings will ensure to get it replaced within working days. However, any damage due to natural phenomena like thunderstorm / earthquake etc. will not be considered under this commitment.
Yes. In fact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like Reliance, Indigo, HP, Popodax , QuickRide, Narayana Health, Cars24, 24 Mantra, various Universities and many more.
Which all cities can MyHoardings (Jugnoo Media Private Limited) execute Car advertising campaigns in India?
MyHoardings can execute car advertisement campaigns across all major Indian cities. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com