Hyperlocal Messaging on Wheels: How Cab Advertising Adapts to City-Specific Audiences
India’s metro cities may appear similar on the surface, yet each city has its own culture, commute patterns, language…
Cab Branding During Festive & Sale Seasons: Why Mobility Media Peaks When Cities Move More
Festive and sale seasons transform Indian cities. Roads get busier, shopping districts stay crowded longer, and daily travel multiplies across…
QR Codes, Short URLs & Smart CTAs: How Cab Branding Is Driving Offline-to-Online Action
Outdoor advertising has traditionally been about visibility. However, modern mobility media is redefining its role. Today, QR Codes, Short URLs…
Car Wrap Advertising ROI: What Recent Campaigns Tell Us About Cost vs Reach
Outdoor advertising has always faced one core question—how do you measure return on investment? With mobility-led formats gaining momentum, marketers…
Why Brands Are Using Car Advertising to Dominate Micro-Markets and Neighborhoods
Urban India is no longer a single, uniform market. Instead, cities are fragmented into hundreds of micro-markets—each with its own…
How Recent Car Advertising Campaigns Are Leveraging Traffic Congestion as an Advantage
Traffic congestion has long been viewed as an urban problem. However, marketers are now asking a smarter question: what if…
From Cab Exteriors to In-Ride Screens: Ola’s Multi-Format Advertising Strategy Explained
India’s ride-hailing ecosystem has evolved beyond transportation. Today, mobility platforms are powerful advertising ecosystems. From Cab Exteriors to In-Ride Screens:…