In an age of fragmented attention and multi-screen usage, brands can no longer afford to think in silos. The most successful campaigns today are those that seamlessly integrate offline and
Day: June 20, 2025
Media Planning for SMEs and Regional Brands – Doing More with LessMedia Planning for SMEs and Regional Brands – Doing More with Less
For small and medium enterprises (SMEs) and regional brands, building visibility is a challenge — not because of ambition, but because of budgets. With every rupee spent needing to perform,
Media Planning for Multi-City Campaigns – Navigating India’s Diverse Advertising TerrainMedia Planning for Multi-City Campaigns – Navigating India’s Diverse Advertising Terrain
Executing a multi-city campaign in India isn’t just about scaling up a good idea — it’s about smart adaptation. With over 4,000 towns and cities across states, languages, and lifestyles,
Media Planning in India – A Strategic Compass for Maximum Brand ImpactMedia Planning in India – A Strategic Compass for Maximum Brand Impact
In today’s multi-platform advertising landscape, media planning is no longer just about allocating budgets. It’s a science-driven, insight-led process that determines the success or failure of a brand campaign. In