India’s advertising ecosystem is entering a transformative phase as media-buying regulation gains urgency. With increased spending on digital and omnichannel media, brands are demanding greater accountability, transparency, and fairness. Consequently,
Outdoor advertising in India is evolving fast. Brands now evaluate both static and dynamic formats before building their media plans. Traditional sites offer reach and familiarity. Meanwhile, digital screens offer
As India’s aviation ecosystem expands rapidly, airports are becoming premium advertising destinations. Millions of high-intent travellers pass through these hubs each month. Because of this, brands now prioritise airports for
In many modern media plans, visual channels like television and DOOH get most of the attention. These channels offer scale, impact and strong visibility. Yet, audio remains a powerful driver
Marketing teams often struggle to balance long-term brand presence with short-term performance goals. The challenge grows when they must divide budgets across radio, TV and DOOH. Each medium plays a
Outdoor(OOH Media) and transit media in India are entering a new phase. Earlier, brands relied on manual planning, long booking cycles and broad targeting. Today, the rise of AI, data
India is a diverse media market. Brands that operate in Hindi, Marathi, Tamil, Telugu, Bengali, Kannada, and other regional languages face very different realities compared to those targeting English-speaking metro
As consumers move across multiple touchpoints every day, brands need smarter ways to understand how each channel contributes to performance. Today, marketers try to measure incremental reach and brand-impact by
Anamorphic displays—also known as 3D OOH billboards—have become one of the most exciting formats in brand advertising. They capture attention instantly and create a strong sense of wonder. However, for
Brands today want deeper engagement and higher recall. Digital campaigns reach millions, yet consumers still crave real experiences. This is why many marketers now try to integrate influencer marketing with
