The Grubhub “Summon the Food” campaign in the U.S. is a bold demonstration of how physical creativity in outdoor advertising can trigger instant emotional—and appetitive—responses. By installing giant 3D food
Day: December 16, 2025
Virgin Active “Where Wellness Gets Real”: Fitness-Led Outdoor Campaign in LondonVirgin Active “Where Wellness Gets Real”: Fitness-Led Outdoor Campaign in London
The Virgin Active “Where Wellness Gets Real” campaign in London stands out as a bold redefinition of fitness and wellness advertising. Instead of leaning into polished, idealized wellness imagery, Virgin
Hatch Sleep Billboard: Contextual Competitive Outdoor Advertising in the U.S.Hatch Sleep Billboard: Contextual Competitive Outdoor Advertising in the U.S.
The Hatch Sleep Billboard campaign in the United States is a sharp example of how contextual placement and cultural insight can elevate outdoor advertising. Rather than relying on scale or
NBA Real-Time Playoff DOOH: Dynamic Sports Data Meets Outdoor Media in the U.S.NBA Real-Time Playoff DOOH: Dynamic Sports Data Meets Outdoor Media in the U.S.
The NBA Real-Time Playoff DOOH campaign in the United States showcased how live sports data can transform digital out-of-home (DOOH) advertising into a high-energy, real-time fan experience. During the intensity
Tourism Australia – “Howzat for a Holiday?”: Cricket-Led Outdoor Campaign Tailored for IndiaTourism Australia – “Howzat for a Holiday?”: Cricket-Led Outdoor Campaign Tailored for India
The Tourism Australia – “Howzat for a Holiday?” campaign in India is a standout example of culturally tailored outdoor advertising. By tapping into India’s deep-rooted passion for cricket, Tourism Australia
Blinkit + Zomato Billboard ‘Banter’: A Viral Inter-Brand Outdoor Campaign in IndiaBlinkit + Zomato Billboard ‘Banter’: A Viral Inter-Brand Outdoor Campaign in India
The Blinkit + Zomato Billboard ‘Banter’ campaign became one of India’s most talked-about outdoor advertising moments by turning simple billboards into a playful public conversation. Instead of traditional brand monologues,
PUMA India – Olympics Outdoor Campaign: Celebrating Athletes and National Pride Through OOHPUMA India – Olympics Outdoor Campaign: Celebrating Athletes and National Pride Through OOH
The PUMA India – Olympics Outdoor Campaign emerged as a powerful tribute to sporting excellence, national pride, and athlete-led storytelling. Timed around the Olympic season, the campaign used high-impact outdoor
Truecaller iPhone Launch OOH: India Transit and Outdoor Campaign for Platform ExpansionTruecaller iPhone Launch OOH: India Transit and Outdoor Campaign for Platform Expansion
The Truecaller iPhone Launch OOH campaign in India marked a significant milestone for the brand as it announced its expansion into the Apple iOS ecosystem. Known primarily for its strong
Amazon India “Dibbo se Badhkar” Mahakumbh: A Landmark Outdoor Takeover CampaignAmazon India “Dibbo se Badhkar” Mahakumbh: A Landmark Outdoor Takeover Campaign
The Amazon India “Dibbo se Badhkar” Mahakumbh campaign stands as one of the most ambitious outdoor advertising executions in India. Tied to the Mahakumbh—one of the world’s largest religious and
Taj Mahal: Megh Santoor – Asia OAA Winner for Contextual Outdoor AdvertisingTaj Mahal: Megh Santoor – Asia OAA Winner for Contextual Outdoor Advertising
The Taj Mahal: Megh Santoor campaign, celebrated as an Asia OAA Winner, stands as a remarkable example of how outdoor advertising can blend cultural insight, environmental context, and creative storytelling.