For decades, billboards have been the default choice for outdoor advertising. They are big, bold, and hard to miss. However, consumer attention has changed dramatically. In cluttered urban environments, people
Day: December 20, 2025
Sunpack vs Sampling: Which Utility-Based Media Drives Higher Brand Memory?Sunpack vs Sampling: Which Utility-Based Media Drives Higher Brand Memory?
As consumers grow resistant to intrusive advertising, utility-based media has emerged as a powerful alternative. Formats that offer real value—rather than demand attention—consistently outperform traditional ads on recall and brand
Petrol Pump Advertising: India’s Most Underrated High-Dwell-Time MediaPetrol Pump Advertising: India’s Most Underrated High-Dwell-Time Media
In a media landscape dominated by digital noise and fleeting impressions, brands are constantly searching for environments where attention is undivided. Surprisingly, one of India’s most effective media touchpoints is
Programmatic Media Ads Beyond Digital: Where Brands Are Actually Using Automation Today?Programmatic Media Ads Beyond Digital: Where Brands Are Actually Using Automation Today?
For years, programmatic advertising was synonymous with banners, video ads, and mobile inventory. However, that definition is rapidly becoming outdated. Today, programmatic media ads go far beyond digital screens, quietly
Why Programmatic OOH Needs Media Planners, Not Just Tech PlatformsWhy Programmatic OOH Needs Media Planners, Not Just Tech Platforms
Programmatic Out-of-Home (pDOOH) is often marketed as a fully automated, tech-led solution that can “run itself.” Dashboards, algorithms, triggers, and APIs promise efficiency, speed, and optimisation. However, this belief is