In India’s fragmented media landscape, a city-wise media planning framework has become essential for brands seeking efficient reach, frequency, and relevance. National-level media plans often underperform because audience behavior, infrastructure,
Day: December 29, 2025
Mumbai Media Buying Trends: What Brands Must Know About DOOH & BQS ScreensMumbai Media Buying Trends: What Brands Must Know About DOOH & BQS Screens
Mumbai media buying trends are evolving rapidly as brands look beyond traditional hoardings and print to capture fragmented urban attention. In India’s most competitive advertising market, DOOH (Digital Out-of-Home) and
Planning High-Frequency Campaigns Using Bus Shelter Ads in Delhi NCRPlanning High-Frequency Campaigns Using Bus Shelter Ads in Delhi NCR
Planning high-frequency campaigns using bus shelter ads in Delhi NCR has become a preferred strategy for brands seeking sustained visibility in a cluttered urban environment. As daily commuters wait, walk,
BQS vs Traditional DOOH: Choosing the Right Digital Outdoor Format in BengaluruBQS vs Traditional DOOH: Choosing the Right Digital Outdoor Format in Bengaluru
As India’s technology capital, Bengaluru presents a unique challenge for outdoor advertisers. Long commute hours, dense IT corridors, and a digitally savvy audience mean that not all outdoor formats perform