Summer road trips are rarely perfect. Missed exits, forgotten essentials, endless backseat questions, and accidental detours are all part of the journey. Recognising this shared truth, Peters Ice Cream transformed
Day: January 28, 2026
How Did Snabbit’s WFH Burnout Outdoor Campaign Turn a Daily Urban Struggle into a Brand Solution?How Did Snabbit’s WFH Burnout Outdoor Campaign Turn a Daily Urban Struggle into a Brand Solution?
Work-from-home was meant to simplify professional life. However, for millions of urban professionals, it has quietly transformed into something far more exhausting. Recognising this everyday tension, Snabbit brought a sharply
Is India’s OOH Industry Ready for the Rise of Anamorphic 3D Advertising?Is India’s OOH Industry Ready for the Rise of Anamorphic 3D Advertising?
India’s out-of-home advertising ecosystem is evolving rapidly. As digital screens multiply across urban landscapes, brands are increasingly searching for formats that go beyond visibility and create spectacle. In this context,
How Did magicpin’s Bold OOH Advertisement Use Provocative Messaging to Disrupt Food Delivery Advertising?How Did magicpin’s Bold OOH Advertisement Use Provocative Messaging to Disrupt Food Delivery Advertising?
In a category dominated by heavy discounting and lookalike communication, standing out is no longer optional for food delivery brands. Recognising this challenge, magicpin rolled out a striking out-of-home campaign
How Did Times Prime Use Cyber Hub Outdoor Advertising to Launch a High-Impact Lifestyle Campaign?How Did Times Prime Use Cyber Hub Outdoor Advertising to Launch a High-Impact Lifestyle Campaign?
In an era where digital marketing dominates conversations, outdoor advertising continues to deliver unmatched visibility in high-footfall lifestyle zones. Reinforcing this truth, Times Prime rolled out a distinctive outdoor branding
How Is DIRECTV Advertising Expanding Programmatic DOOH Through the DIRECTV Remote Digital Network?How Is DIRECTV Advertising Expanding Programmatic DOOH Through the DIRECTV Remote Digital Network?
The convergence of television, digital, and out-of-home media is accelerating rapidly. As advertisers demand seamless omnichannel reach, media owners are rethinking how premium video inventory can travel beyond traditional screens.
How Is LEDX Technologies Redefining Active LED Manufacturing in India with Its Fully Automated Facility?How Is LEDX Technologies Redefining Active LED Manufacturing in India with Its Fully Automated Facility?
India’s digital display ecosystem is undergoing a major transformation as domestic manufacturing moves beyond assembly toward true industrial scale. Strengthening this shift, LEDX Technologies has launched India’s only fully automated
How is Cinépolis India expanding digital screen advertising across 100+ properties?How is Cinépolis India expanding digital screen advertising across 100+ properties?
Cinema advertising in India is entering a powerful new phase. With evolving audience behaviour and the rapid growth of digital out-of-home media, multiplex environments are now becoming premium brand touchpoints.
How will UltraLED Displays strengthen India’s display technology ecosystem?How will UltraLED Displays strengthen India’s display technology ecosystem?
Titan Intech Limited has announced the launch of UltraLED Displays, its new premium LED display brand designed for high-performance digital display applications across industries. With this launch, the company marks
What makes the anamorphic DOOH screen at Mantri Square Mall one of the largest in South India?What makes the anamorphic DOOH screen at Mantri Square Mall one of the largest in South India?
Bengaluru’s outdoor advertising landscape has taken a major leap forward with the installation of one of South India’s largest anamorphic Digital Out-of-Home (DOOH) LED screens at Mantri Square Mall. Spanning