This Republic Day, Zepto chose not to compete for attention on streets or screens. Instead, the quick-commerce brand looked upward — far upward. By blending advanced engineering with patriotic emotion,
Day: January 28, 2026
How does creative relevance impact ROI in digital out-of-home advertising?How does creative relevance impact ROI in digital out-of-home advertising?
Digital out-of-home advertising has moved far beyond being a screen-based visibility medium. Today, DOOH is a performance-driven channel, shaped by relevance, timing, and behavioural understanding. As Gautam Bhirani, Founder of
How did Sony TV’s Wheel of Fortune dominate Mumbai and Delhi with a massive OOH takeover?How did Sony TV’s Wheel of Fortune dominate Mumbai and Delhi with a massive OOH takeover?
To mark the launch of its newest game show, Wheel of Fortune, Sony Entertainment Television rolled out one of the largest outdoor advertising campaigns seen in recent times. Executed by
How did Tanishq turn city streets into a living gallery with the Radiance in Rhythm OOH campaign?How did Tanishq turn city streets into a living gallery with the Radiance in Rhythm OOH campaign?
In a digital-first world where attention often lives on screens, Tanishq chose to make people look up. With its latest out-of-home campaign for the ‘Radiance in Rhythm’ natural diamond collection,
Haldiram’s Strengthens QSR Ambitions with Rajiv Singh as VP – Head of Marketing & GrowthHaldiram’s Strengthens QSR Ambitions with Rajiv Singh as VP – Head of Marketing & Growth
Haldiram Snacks Food Pvt. Ltd. has announced the appointment of Rajiv Singh as Vice President – Head of Marketing & Growth for its Quick Service Restaurant (QSR) business, effective