One of the most common questions filmmakers and production houses ask is: “When to start promoting a movie in India?” Getting the timing right is essential for creating sustained hype, generating media coverage, and ensuring that your audience shows up on opening weekend.
? Ideal Movie Marketing Timeline
While the exact timeline can vary depending on the scale of the movie, target audience, and budget, a well-planned promotional campaign typically begins 8–12 weeks before release.
? 3 Months Before Release (Teaser Phase):
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Drop a first look poster or motion teaser
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Announce the release date
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Begin social media buzz with countdowns and cast engagement
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Initiate branding via hoardings and trade announcements
? 2 Months Before Release (Trailer & Outreach):
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Launch the official trailer
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Start outdoor campaigns: metro branding, billboards, and bus ads
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Run print ads in major newspapers and regional dailies
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Begin digital ads and influencer tie-ups
? 1 Month Before Release (Mass Awareness):
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Organize media interviews, press meets, and cast appearances
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Use in-cinema advertising and run contests for fan screenings
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Launch full-fledged TV and radio ads
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Intensify social media with behind-the-scenes and fan content
? Release Week (Final Push):
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Maximize visibility with transit ads, theatre standees, and city activations
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Encourage UGC (user-generated content) and hashtag trends
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Boost last-minute awareness with countdown campaigns
At MyHoardings, we specialize in strategizing the entire timeline for when to start promoting a movie in India. From teaser drops to full-scale launch week advertising, we’ve got it covered.
? Start early, stay consistent, and let us help you build the buzz.
Visit www.myhoardings.com,
email business@myhoardings.com,
or call 9953847639 to get started today.
Ways to enhance presence over the Internet –
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01
Search Engine Optimization
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02
Google Ads (Search & Display)
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03
Mobile In-App Programmatic Advertising
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04
Social Media Optimization (SMO)
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05
Locked Screen Content (Glance Ads)
