Bengaluru’s outdoor advertising landscape has taken a major leap forward with the installation of one of South India’s largest anamorphic Digital Out-of-Home (DOOH) LED screens at Mantri Square Mall.
Spanning an impressive 2,310 square feet, the mega installation introduces a new benchmark for large-format digital media in the region. With its scale, placement, and immersive technology, the screen offers brands an unmatched visual canvas in one of the city’s busiest commercial zones.
A Landmark Anamorphic DOOH Installation in Bengaluru
The newly installed screen measures 42 feet in width and 55 feet in height, making it among the most dominant DOOH structures in South India.
Its massive size allows content to extend beyond traditional flat visuals. Instead, brands can create depth-driven imagery that appears three-dimensional — without requiring 3D glasses.
As a result, the screen immediately commands attention, even in high-distraction environments.
This installation marks a significant milestone for Bengaluru’s evolving DOOH ecosystem.
Strategic Location Ensures Maximum Visibility
The anamorphic screen is strategically positioned along key arterial roads leading into Bengaluru’s central business district.
This placement ensures strong exposure to:
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High-volume vehicular traffic
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Pedestrians moving through the area
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Shoppers entering and exiting Mantri Square Mall
Because of this, the screen delivers visibility across multiple audience moments throughout the day.
Morning commuters, afternoon shoppers, and evening visitors all encounter the display from different viewing angles.
Consequently, brands benefit from repeated exposure without relying on frequency alone.
A Premium Canvas for Large-Format Brand Storytelling
Anamorphic LED technology has gained popularity across global cities such as Seoul, Tokyo, New York, and London.
With the Mantri Square Mall installation, this global creative trend now arrives in South India.
The technology allows brands to deploy:
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3D-inspired visuals
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Motion-led storytelling
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Immersive animation
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Digital art experiences
These formats move far beyond conventional DOOH executions.
Instead of static messaging, brands can design experiences that stop people mid-movement.
Why Anamorphic DOOH Stands Out in Urban Clutter
Modern cities are visually crowded.
Traditional outdoor formats often struggle to break through noise created by traffic, signage, and screens.
However, anamorphic DOOH changes that equation.
The illusion of depth, combined with motion and scale, naturally draws the human eye.
Even brief glances turn into moments of attention.
As a result, brands achieve stronger recall without increasing message complexity.
This makes anamorphic screens especially effective in high-traffic environments like malls and arterial road junctions.
Mall Locations Add High-Value Audience Engagement
Mantri Square Mall is one of Bengaluru’s most active retail and lifestyle destinations.
With high daily footfall, extended dwell time, and diverse visitor profiles, the mall offers an ideal environment for immersive DOOH.
When paired with a large-format anamorphic screen, the impact multiplies.
Brands can engage:
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Daily office commuters
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Weekend shoppers
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Families and youth audiences
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Premium retail consumers
This convergence of mobility and leisure creates rich engagement opportunities.
A Shift Toward Experiential Outdoor Media
Industry experts increasingly view such installations as more than advertising inventory.
Large-format anamorphic screens represent the future direction of digital OOH.
They blur boundaries between:
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Architecture and media
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Art and advertising
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Technology and storytelling
Rather than delivering messages, these screens create moments.
They invite pause, curiosity, and conversation.
This shift reflects how outdoor media is evolving from exposure-based communication to experience-led engagement.
Opportunities Across Multiple Brand Categories
The Mantri Square Mall anamorphic screen opens strong possibilities for several sectors.
These include:
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Automobiles and mobility brands
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Consumer technology and gadgets
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Entertainment and OTT launches
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Fashion and luxury retail
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Premium product reveals
For such categories, visual impact and storytelling matter deeply.
The scale and immersion offered by this screen enable brands to make bold statements within a controlled, premium environment.
Strengthening Bengaluru’s DOOH Landscape
With this installation, Bengaluru reinforces its position as one of India’s most progressive DOOH markets.
As advertisers increasingly seek innovation over volume, infrastructure like this becomes critical.
The Mantri Square Mall screen signals readiness for next-generation outdoor storytelling.
It also reflects growing confidence among media owners to invest in future-ready formats.
A Glimpse Into the Future of Outdoor Advertising
The launch of South India’s largest anamorphic DOOH screen at Mantri Square Mall marks more than a media upgrade.
It represents a shift in how brands communicate in physical spaces.
By combining technology, scale, and location intelligence, the installation sets a new standard for large-format outdoor media in India.
For brands looking to create standout moments rather than routine impressions, this screen offers a powerful platform — and a glimpse into the future of DOOH.
