What kind of audience data or footfall analytics can be provided for locations like airports, malls, or metros?

Understanding your audience data is key to maximizing ROI in out-of-home (OOH) advertising. High-traffic locations like airports, shopping malls, and metro stations offer massive visibility, but advertisers often ask: How do we measure it? At MyHoardings, we provide in-depth audience analytics and footfall metrics that help you plan, measure, and optimize campaigns effectively.

? Airports – Precision Analytics for Premium Audience

Airports are high-value advertising zones, often targeting affluent, business-class, and international travelers. We provide:

• Daily and monthly footfall data segmented by terminal (domestic/international)

• Passenger demography (age groups, income brackets, travel purpose)

• Dwell time analysis in specific areas like baggage claim, lounges, or check-in zones

• Peak travel hours and airline passenger distribution

This audience data helps brands identify the best time slots and locations for maximum exposure.

? Malls – Lifestyle-Centric Targeting

For mall branding, the goal is to target consumers in a relaxed, purchase-ready environment. Our analytics include:

• Footfall count by entry gate and floor

• Weekday vs weekend traffic analysis

• Heat maps of high-traffic zones (food courts, cinema halls, anchor stores)

• Visitor demography including age, gender, and purchasing power

• Event-based traffic spikes for special promotions or seasonal shopping trends

These insights enable smart ad placement inside malls—both static and digital.

? Metros – Mass Urban Engagement with Measurable Impact

Metro stations and trains are ideal for reaching urban commuters. MyHoardings provides:

• Station-wise daily ridership stats (entry/exit footfall)

• Train frequency data and peak hours

• Commuter profile based on station type (residential, commercial, IT hub)

• Screen impressions (for digital ads in metros)

• Average dwell time on platforms and escalators

This allows brands to identify high-congestion points perfect for impact ads or timed digital plays.

? Why Analytics Matter in OOH

Real-time or periodic footfall analytics help brands:

• Choose the right media formats

• Justify ad spends with measurable exposure

• Compare the impact across venues

• Enhance targeting precision for cross-channel campaigns

? 9953847639
? business@myhoardings.com
? www.myhoardings.com

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