India’s consumption growth is increasingly driven by Tier-2 and Tier-3 cities. Rising disposable incomes, better infrastructure, aspirational lifestyles, and deeper digital penetration have transformed cities like Indore, Coimbatore, Surat, Bhubaneswar,
Artificial Intelligence is no longer a futuristic buzzword in advertising. While flashy headlines focus on AI-generated creatives and chatbots, a more profound transformation is happening quietly in the background. Today,
For decades, media planning revolved around a simple goal—maximize reach at the lowest cost. Television GRPs, newspaper circulation, and radio frequency defined success. However, that model no longer reflects how
The media buying landscape is undergoing a fundamental transformation. With fragmentation across platforms, the rise of programmatic buying, AI-driven planning tools, and data-led audience targeting, media buying in 2026 is
Sunpack advertising is fast emerging as one of the most practical and attention-grabbing outdoor media formats. Unlike traditional hoardings or banners, sunpack advertising combines utility with brand messaging. As a
One of the biggest frustrations brands face after participating in events is this question: “We didn’t sell anything on-ground, so was the event worth it?” This thinking is outdated. In
For decades, billboards have been the default choice for outdoor advertising. They are big, bold, and hard to miss. However, consumer attention has changed dramatically. In cluttered urban environments, people
As consumers grow resistant to intrusive advertising, utility-based media has emerged as a powerful alternative. Formats that offer real value—rather than demand attention—consistently outperform traditional ads on recall and brand
In a media landscape dominated by digital noise and fleeting impressions, brands are constantly searching for environments where attention is undivided. Surprisingly, one of India’s most effective media touchpoints is
For years, programmatic advertising was synonymous with banners, video ads, and mobile inventory. However, that definition is rapidly becoming outdated. Today, programmatic media ads go far beyond digital screens, quietly
