In India’s metro markets, brands have access to a wide range of media, from traditional OOH (Out-of-Home) and DOOH (Digital Out-of-Home) to digital/display advertising online. While both serve to drive
Author: NaveenK
What metrics matter for measuring ROI in DOOH campaigns — especially for airport and transit-hub placements?What metrics matter for measuring ROI in DOOH campaigns — especially for airport and transit-hub placements?
Digital Out-of-Home (DOOH) advertising has become a cornerstone of modern brand campaigns, especially in high-footfall areas like airports and transit hubs. While DOOH offers unparalleled visibility and creative flexibility, measuring
How are smart-city initiatives (and infrastructure upgrades) in India enabling new premium media-buying opportunities for outdoor advertising?How are smart-city initiatives (and infrastructure upgrades) in India enabling new premium media-buying opportunities for outdoor advertising?
India’s smart-city projects and urban infrastructure upgrades are transforming the outdoor advertising landscape. As cities modernize streets, public transit systems, and urban facilities, they create high-visibility, premium real estate for
What are the future creative possibilities of anamorphic display ads (3D illusions, motion realness) in high-traffic public spaces, and how can brands exploit them?What are the future creative possibilities of anamorphic display ads (3D illusions, motion realness) in high-traffic public spaces, and how can brands exploit them?
Anamorphic display ads, which create 3D illusions and motion realness, are emerging as a game-changer in out-of-home (OOH) advertising. Unlike traditional static billboards, these ads use perspective tricks, 3D visuals,
In media planning for Indian brands, how should the mix of radio, TV and DOOH be optimised given shifting media-consumption behaviours?In media planning for Indian brands, how should the mix of radio, TV and DOOH be optimised given shifting media-consumption behaviours?
India’s media-consumption landscape is evolving rapidly. Urban and semi-urban audiences are increasingly consuming digital content, while rural and Tier 2/3 audiences continue to rely on traditional media like TV and
How can brand-promotion campaigns leverage radio + TV synergy (rather than digital only) to reach non-digital native audiences in smaller Indian towns/cities?How can brand-promotion campaigns leverage radio + TV synergy (rather than digital only) to reach non-digital native audiences in smaller Indian towns/cities?
India’s evolving media landscape often highlights digital channels as the primary drivers of brand communication. However, a large segment of the country—especially in Tier 2, Tier 3 towns and rural
What are the emerging challenges and opportunities of media-buying regulation (e.g., transparency, agency models) in India’s advertising ecosystem?What are the emerging challenges and opportunities of media-buying regulation (e.g., transparency, agency models) in India’s advertising ecosystem?
India’s advertising ecosystem is entering a transformative phase as media-buying regulation gains urgency. With increased spending on digital and omnichannel media, brands are demanding greater accountability, transparency, and fairness. Consequently,
How do brands decide between buying static OOH vs dynamic DOOH inventory in India — what factors (cost, flexibility, targeting) come into play?How do brands decide between buying static OOH vs dynamic DOOH inventory in India — what factors (cost, flexibility, targeting) come into play?
Outdoor advertising in India is evolving fast. Brands now evaluate both static and dynamic formats before building their media plans. Traditional sites offer reach and familiarity. Meanwhile, digital screens offer
How can airport advertising formats evolve (e.g., anamorphic, digital screens, interactive installations) to deliver premium brand-promotion impact in India’s expanding aviation hubs?How can airport advertising formats evolve (e.g., anamorphic, digital screens, interactive installations) to deliver premium brand-promotion impact in India’s expanding aviation hubs?
As India’s aviation ecosystem expands rapidly, airports are becoming premium advertising destinations. Millions of high-intent travellers pass through these hubs each month. Because of this, brands now prioritise airports for
What role does audio-branding (via radio or connected audio platforms) play in a media plan when the visual channels (TV/DOOH) dominate?What role does audio-branding (via radio or connected audio platforms) play in a media plan when the visual channels (TV/DOOH) dominate?
In many modern media plans, visual channels like television and DOOH get most of the attention. These channels offer scale, impact and strong visibility. Yet, audio remains a powerful driver