Events thrive on attention, momentum, and memories. Today, brands extend the impact of events far beyond the venue using influencer marketing for events. By combining live coverage, Reels, and post-event
Author: NaveenK
Sports Influencer Collaborations Beyond Endorsements: Training Clips & Behind-the-Scenes ContentSports Influencer Collaborations Beyond Endorsements: Training Clips & Behind-the-Scenes Content
Sports influencer marketing has evolved rapidly. While endorsements once focused on logo placements and scripted promotions, audiences today expect authenticity. As a result, sports influencer collaborations beyond endorsements—especially through training
Programmatic Advertising Media Options: RTB, PMP, Guaranteed, and DOOHProgrammatic Advertising Media Options: RTB, PMP, Guaranteed, and DOOH
As digital media buying becomes more data-driven, brands are rapidly adopting programmatic advertising media options to improve efficiency, targeting, and transparency. Among the most widely used models are RTB (Real-Time
Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOHProgrammatic Media Buying Explained: From Digital Screens to Outdoor DOOH
In today’s data-driven advertising environment, automation has transformed how brands plan, buy, and optimize media. Programmatic media buying refers to the automated purchase of advertising inventory across digital channels using
Tech Influencer Campaigns Using Comparison Videos and Carousel PostsTech Influencer Campaigns Using Comparison Videos and Carousel Posts
As consumer electronics and digital products become increasingly feature-rich, buyers actively seek clarity before making purchase decisions. Therefore, tech influencer campaigns using comparison videos and carousel posts have become one
How Brands Use Food Influencers for Regional Reach Through Vernacular Content?How Brands Use Food Influencers for Regional Reach Through Vernacular Content?
India’s diversity of languages, cuisines, and food habits makes regional marketing essential for brand growth. As digital consumption expands beyond metro audiences, brands increasingly rely on food influencers for regional
Location-Based and Hyperlocal Digital Advertising Options ExplainedLocation-Based and Hyperlocal Digital Advertising Options Explained
In today’s competitive digital ecosystem, brands must reach the right audience at the right place and time. Location-Based and Hyperlocal Digital Advertising enables marketers to target users based on their
Mobile-First Digital Advertising Media Options for India’s Smartphone AudienceMobile-First Digital Advertising Media Options for India’s Smartphone Audience
India is a mobile-first nation where smartphones dominate digital consumption. With affordable data plans and widespread device adoption, brands increasingly prioritise mobile-first digital advertising media options to reach India’s smartphone
What Are the Different Types of Programmatic Media Ad Options Available Today?What Are the Different Types of Programmatic Media Ad Options Available Today?
With digital media becoming increasingly complex, brands are shifting toward automation-led buying models. Programmatic media advertising enables advertisers to purchase ad inventory in real time using data, algorithms, and automated
Programmatic Display, Video, Audio & DOOH: Understanding Each Media OptionProgrammatic Display, Video, Audio & DOOH: Understanding Each Media Option
As digital advertising becomes increasingly data-driven, Programmatic Display, Video, Audio & DOOH have emerged as core media options for brands seeking precision, scale, and efficiency. Programmatic advertising uses automated technology