📺💻 OTT + Regional TV Bundles: How Cross-Platform Buys Unlock Bigger Impact in Local Markets As India’s viewers move seamlessly between TV and mobile screens, regional advertising is no longer
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
Short-format vs. Long-format Ads: When 10–15s works versus 30–60s in regional markets.Short-format vs. Long-format Ads: When 10–15s works versus 30–60s in regional markets.
🎞️ Short-format vs. Long-format Ads: When 10–15 Seconds Work Versus 30–60 Seconds in Regional Markets In regional television advertising, every second counts — literally. Whether your ad runs for a
Creating Localized Creative: Script, casting, and cultural checks for regional TV commercials.Creating Localized Creative: Script, casting, and cultural checks for regional TV commercials.
🎬 Creating Localized Creative: Script, Casting, and Cultural Checks for Regional TV Commercials If you think dubbing your Hindi ad into Tamil counts as “regional localization,” think again. True local
Regional Celebrity Endorsements: Costs, credibility, and legal considerations.Regional Celebrity Endorsements: Costs, credibility, and legal considerations.
🌟 Regional Celebrity Endorsements: Costs, Credibility, and Legal Considerations When it comes to connecting with regional audiences, few things work as powerfully as a familiar face speaking your language. From
CPE/CPM Negotiation Tactics with Local Broadcasters: How to get better rates and value-adds.CPE/CPM Negotiation Tactics with Local Broadcasters: How to get better rates and value-adds.
💰 CPE/CPM Negotiation Tactics with Local Broadcasters: How to Get Better Rates and Value-Adds Regional TV advertising gives brands deep local reach — but to make it truly profitable, smart
Hyperlocal Targeting on Regional TV: Using cable/MSO, LCNs, and regional feeds to reach specific districts/cities.Hyperlocal Targeting on Regional TV: Using cable/MSO, LCNs, and regional feeds to reach specific districts/cities.
📡 Hyperlocal Targeting on Regional TV: Using Cable/MSO, LCNs, and Regional Feeds to Reach Specific Districts or Cities In India’s diverse and fragmented markets, not every brand needs a state-wide
Program Sponsorship Case Studies: Successful regional show tie-ups and measurable outcomes.Program Sponsorship Case Studies: Successful regional show tie-ups and measurable outcomes.
📺 Program Sponsorship Case Studies: How Regional Show Tie-Ups Deliver Measurable Brand Outcomes When done right, program sponsorships on regional television are not just ad placements — they’re brand experiences
News Sponsorship vs. Entertainment Sponsorship: Which works better for local brands and why.News Sponsorship vs. Entertainment Sponsorship: Which works better for local brands and why.
📰🎬 News Sponsorship vs. Entertainment Sponsorship: Which Works Better for Local Brands — and Why When regional brands invest in TV advertising, one of the first big questions they face
Festival & Special-Event Ad Packages: Leveraging Regional Festivals for Higher VisibilityFestival & Special-Event Ad Packages: Leveraging Regional Festivals for Higher Visibility
🎉 Festival & Special-Event Ad Packages: Leveraging Regional Festivals for Higher Visibility India doesn’t just celebrate festivals — it lives them. From the flower-filled streets of Kerala during Onam to
Festival & Special-Event Ad Packages: Leveraging regional festivals (e.g., Onam, Pongal, Durga Puja) for higher visibility.Festival & Special-Event Ad Packages: Leveraging regional festivals (e.g., Onam, Pongal, Durga Puja) for higher visibility.
🎉 Festival & Special-Event Ad Packages: Leveraging Regional Festivals for Higher Visibility India doesn’t just celebrate festivals — it lives them. From the flower-filled streets of Kerala during Onam to