In today’s fragmented media landscape, brands often face a fundamental question: Should we invest more in traditional media buying or shift focus to digital platforms? The answer lies not in
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
? Mastering the Art of Media Buying in India: A Strategic Guide for Modern Brands? Mastering the Art of Media Buying in India: A Strategic Guide for Modern Brands
In the ever-evolving world of marketing, media buying in India plays a pivotal role in bridging the gap between a brand’s message and its audience. Whether you’re running a nationwide campaign
Integrating Online and Offline Channels Through Smart Media PlanningIntegrating Online and Offline Channels Through Smart Media Planning
In an age of fragmented attention and multi-screen usage, brands can no longer afford to think in silos. The most successful campaigns today are those that seamlessly integrate offline and
Media Planning for SMEs and Regional Brands – Doing More with LessMedia Planning for SMEs and Regional Brands – Doing More with Less
For small and medium enterprises (SMEs) and regional brands, building visibility is a challenge — not because of ambition, but because of budgets. With every rupee spent needing to perform,
Media Planning for Multi-City Campaigns – Navigating India’s Diverse Advertising TerrainMedia Planning for Multi-City Campaigns – Navigating India’s Diverse Advertising Terrain
Executing a multi-city campaign in India isn’t just about scaling up a good idea — it’s about smart adaptation. With over 4,000 towns and cities across states, languages, and lifestyles,
Media Planning in India – A Strategic Compass for Maximum Brand ImpactMedia Planning in India – A Strategic Compass for Maximum Brand Impact
In today’s multi-platform advertising landscape, media planning is no longer just about allocating budgets. It’s a science-driven, insight-led process that determines the success or failure of a brand campaign. In
What Role Does Consistent Visibility Across Mediums Play in Building a Brand Identity?What Role Does Consistent Visibility Across Mediums Play in Building a Brand Identity?
A strong brand is more than just a logo or a catchy tagline — it’s a presence. In today’s multi-channel world, that presence must be consistent across platforms to be
Does MyHoardings Assist with Creative Strategy or Messaging During Brand Campaigns?Does MyHoardings Assist with Creative Strategy or Messaging During Brand Campaigns?
A compelling campaign is not just about where your ad appears — it’s about what your ad says and how it says it. Whether you’re advertising on a bus, billboard,
How Can Outdoor Advertising Contribute to Long-Term Brand Recall?How Can Outdoor Advertising Contribute to Long-Term Brand Recall?
In an age of fleeting digital ads and ever-scrolling screens, outdoor advertising holds a unique power — the power of permanence. While many advertising formats are designed for clicks or
Can MyHoardings Plan Multi-City Campaigns with Regional Customization?Can MyHoardings Plan Multi-City Campaigns with Regional Customization?
For brands looking to grow across India’s diverse markets, a multi-city campaign isn’t just an expansion plan — it’s a necessity. However, scaling an advertising campaign across cities like Delhi,