In a diverse market like India, executing an effective nationwide campaign requires more than just a good ad—it demands strategic media planning for pan-India campaigns. From language variations to regional
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
What factors influence the effectiveness of a media plan?What factors influence the effectiveness of a media plan?
1. ? Clearly Defined Target Audience Effectiveness of a media plan depends on its audience alignment. Knowing who you’re speaking to—based on demographics, interests, habits, and location—is the first and most
How do you decide which advertising platforms to include in a media plan?How do you decide which advertising platforms to include in a media plan?
It Starts with Knowing Your Audience Every effective media plan begins by understanding advertising platforms in a media plan. Age, gender, location, profession, lifestyle, and behavior patterns all shape how
What is media planning in advertising, and why is it important?What is media planning in advertising, and why is it important?
? Understanding the Concept Media planning in advertising is the process of determining how, where, and when to deliver a brand message to the right audience. It involves careful research,
How do you handle ad placement disputes or last-minute cancellations from media owners, and what’s the refund or shift policy in such cases?How do you handle ad placement disputes or last-minute cancellations from media owners, and what’s the refund or shift policy in such cases?
At MyHoardings, we understand that seamless campaign execution is critical to a brand’s marketing success. However, outdoor media relies on multiple variables—vendors, permissions, weather, and ground logistics—which means that occasional
Can I get exclusivity on certain media locations to block competitor campaigns during my active period?Can I get exclusivity on certain media locations to block competitor campaigns during my active period?
In the competitive world of advertising, brands often seek a strategic edge by locking down prime visibility spots. One of the most frequent client queries we receive at MyHoardings is
Can I sync an offline campaign with a digital push for better recall and tracking (e.g., QR codes, social triggers)?Can I sync an offline campaign with a digital push for better recall and tracking (e.g., QR codes, social triggers)?
One of the most powerful ways to maximize your brand’s visibility and engagement today is to combine offline campaigns with digital strategies. At MyHoardings, we’re often asked: “Can I sync
Are there restrictions on content (visuals or messaging) for outdoor media in sensitive or high-security zones like airports or government areas?Are there restrictions on content (visuals or messaging) for outdoor media in sensitive or high-security zones like airports or government areas?
The answer is a definite yes. Advertising in sensitive or high-security zones such as airports, defense installations, government offices, and VIP areas involves strict content restrictions and compliance. These zones are
What is the lead time required for launching an OOH campaign in tier-3 or semi-urban cities?What is the lead time required for launching an OOH campaign in tier-3 or semi-urban cities?
When it comes to executing Out-of-Home (OOH) advertising in tier-3 or semi-urban cities, planning and timing play a critical role. Unlike metro cities where media availability and resources are more
What kind of compliance or government approvals are needed for political campaigns in public advertising spaces?What kind of compliance or government approvals are needed for political campaigns in public advertising spaces?
Running a political campaign in India involves more than just eye-catching creatives—it demands strict adherence to compliance or government approvals. At MyHoardings, we ensure that every political campaign executed through