Selecting the right media platforms for your campaign is just as important as the creative itself. The wrong mix can dilute your message, drain your budget, and lower your returns.
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
Does MyHoardings Offer Media Buying Services for Short-Term Campaigns or One-Day Events?Does MyHoardings Offer Media Buying Services for Short-Term Campaigns or One-Day Events?
Not every advertising campaign spans months or quarters. In today’s dynamic business environment, brands often look for short-term impact — whether it’s to promote a product launch, drive footfall for
Can I Buy Media Inventory for Different Formats (OOH, Digital, Transit) Under One Plan?Can I Buy Media Inventory for Different Formats (OOH, Digital, Transit) Under One Plan?
Modern advertising thrives on synergy. As consumer attention becomes increasingly fragmented across multiple channels — from digital screens to outdoor spaces and transit zones — brands are seeking integrated media
How Does MyHoardings Ensure Cost Efficiency During Bulk Media Buying Across Cities?How Does MyHoardings Ensure Cost Efficiency During Bulk Media Buying Across Cities?
In the world of advertising, media buying across multiple cities can often pose a logistical and financial challenge. However, when executed smartly, it becomes an opportunity to gain economies of
What is the Difference Between Direct Media Buying and Programmatic Media Buying?What is the Difference Between Direct Media Buying and Programmatic Media Buying?
In today’s fast-evolving advertising landscape, understanding how media is purchased can make a major difference in campaign effectiveness and ROI. Two of the most widely used media buying approaches are
Can MyHoardings integrate corporate gifts as part of a complete brand activation or BTL campaign?Can MyHoardings integrate corporate gifts as part of a complete brand activation or BTL campaign?
Corporate gifting has evolved far beyond mere tokens of appreciation. When strategically integrated into BTL (Below the Line) marketing and brand activation efforts, it becomes a powerful tool to deepen
Can I customize my media plan based on region, audience, or ad type?Can I customize my media plan based on region, audience, or ad type?
Creating an effective advertising strategy in today’s landscape means being adaptable—and the ability to customize my media plan is one of the most valuable tools a brand can have. With
How does MyHoardings support media planning for pan-India campaigns?How does MyHoardings support media planning for pan-India campaigns?
In a diverse market like India, executing an effective nationwide campaign requires more than just a good ad—it demands strategic media planning for pan-India campaigns. From language variations to regional
What factors influence the effectiveness of a media plan?What factors influence the effectiveness of a media plan?
1. ? Clearly Defined Target Audience Effectiveness of a media plan depends on its audience alignment. Knowing who you’re speaking to—based on demographics, interests, habits, and location—is the first and most
How do you decide which advertising platforms to include in a media plan?How do you decide which advertising platforms to include in a media plan?
It Starts with Knowing Your Audience Every effective media plan begins by understanding advertising platforms in a media plan. Age, gender, location, profession, lifestyle, and behavior patterns all shape how