As sustainability becomes a strategic focus for brands and regulators alike, the outdoor advertising industry in India is shifting toward greener practices. Traditional hoardings have relied heavily on non-biodegradable plastics
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
What Are the Safety and Compliance Norms for Large-Format Digital Displays in India?What Are the Safety and Compliance Norms for Large-Format Digital Displays in India?
Large-format digital displays have rapidly transformed digital and outdoor advertising in Indian cities. From high-impact roadside LED billboards to massive digital facades on commercial buildings, these screens offer unmatched visibility
How Can Brands Measure Viewability vs Reach in Outdoor Advertising?How Can Brands Measure Viewability vs Reach in Outdoor Advertising?
Outdoor advertising remains one of the most powerful mass-media channels for brand visibility. However, as media planning becomes increasingly data-driven, advertisers now demand more accountability from Out-of-Home (OOH) campaigns. This
How Do Impressions, Dwell Time & Attention Metrics Work for Digital OOH Screens?How Do Impressions, Dwell Time & Attention Metrics Work for Digital OOH Screens?
Digital Out-of-Home (DOOH) advertising has transformed traditional outdoor media into a data-driven channel. Unlike static hoardings, digital screens offer measurable performance indicators. As brands increasingly demand accountability, understanding how impressions,
What Are the Best Practices for Combining Outdoor Advertising with Digital Campaigns?What Are the Best Practices for Combining Outdoor Advertising with Digital Campaigns?
As consumer attention spans fragment across physical and digital environments, brands can no longer rely on a single channel for impact. Instead, integrated communication has become essential. This makes understanding
How Does Combining Outdoor Advertising with Digital Media Boost Overall Campaign Impact?How Does Combining Outdoor Advertising with Digital Media Boost Overall Campaign Impact?
In today’s fast-moving media ecosystem, brands can no longer rely on a single channel to make a lasting impression. Consumers move seamlessly between physical spaces and digital platforms every day.
How Should Marketers Plan Outdoor Advertising for a New Product Launch in India?How Should Marketers Plan Outdoor Advertising for a New Product Launch in India?
Transit and metro advertising offers brands immense visibility in urban India, where millions commute daily. However, marketers must understand that this powerful medium is governed by a mix of local
How Entry, Exit, and Waiting Zones at Events Deliver Higher Recall Than Main StagesHow Entry, Exit, and Waiting Zones at Events Deliver Higher Recall Than Main Stages
When brands plan event advertising, most budgets instinctively flow toward the main stage. Logos on backdrops, LED screens behind speakers, and stage-side branding are seen as premium real estate. However,
How Sunpack Advertising Works Best in Outdoor Events, Beaches, and Transit ZonesHow Sunpack Advertising Works Best in Outdoor Events, Beaches, and Transit Zones
Sunpack advertising is fast emerging as one of the most practical and attention-grabbing outdoor media formats. Unlike traditional hoardings or banners, sunpack advertising combines utility with brand messaging. As a
Sunpack Advertising: Why Utility-Driven Media Gets More Brand Attention Than BillboardsSunpack Advertising: Why Utility-Driven Media Gets More Brand Attention Than Billboards
For decades, billboards have been the default choice for outdoor advertising. They are big, bold, and hard to miss. However, consumer attention has changed dramatically. In cluttered urban environments, people