Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
Influencer marketing delivers visibility, trust, and engagement—but brands increasingly want measurable outcomes. The challenge? Unlike traditional ads, influencer content spreads across multiple platforms, formats, and audience behaviors.So how do brands
Influencer marketing dominates the digital world, while on-ground activations continue to be one of the strongest ways to engage consumers in real life. When brands integrate influencer marketing with on-ground
The media landscape is evolving at lightning speed, and brands are under constant pressure to stay ahead of audience behavior, platform changes, and technology innovation. At the center of this
For small businesses, every rupee counts. Limited budgets, rising competition, and fragmented media channels make it challenging to plan effective marketing campaigns. This is where Media Planning for Small Businesses
How Consumer Insights Shape Effective Media Plans Understanding people—not platforms—is what separates an average media plan from an exceptional one. Consumer insights are the foundation that allows brands to connect
Media buying has undergone a dramatic transformation over the past few decades. What was once a manual, relationship-driven process has evolved into a highly automated and data-powered ecosystem. The Evolution
In an era where consumers move seamlessly between devices, platforms, and touchpoints, media buyers in omnichannel marketing have become more important than ever. Their work ensures that brands deliver consistent,
In today’s competitive digital landscape, brands can no longer rely on intuition alone to plan effective advertising campaigns. Data-driven media planning has become essential for improving efficiency, optimizing spending, and
What’s the Difference Between Media Planning and Media Buying in Advertising? In modern advertising, the terms Media Planning and Media Buying often appear together—but they represent two very different responsibilities.
How Can Anamorphic Screen Ads Transform Public Spaces into Viral, Share-Worthy Brand Moments — Both Offline and Online? It starts with a simple moment — a passerby looks up and
