As consumers grow resistant to intrusive advertising, utility-based media has emerged as a powerful alternative. Formats that offer real value—rather than demand attention—consistently outperform traditional ads on recall and brand
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
Petrol Pump Advertising: India’s Most Underrated High-Dwell-Time MediaPetrol Pump Advertising: India’s Most Underrated High-Dwell-Time Media
In a media landscape dominated by digital noise and fleeting impressions, brands are constantly searching for environments where attention is undivided. Surprisingly, one of India’s most effective media touchpoints is
Why Category-Specific Influencers Outperform Celebrity Influencers in Long-Term ROIWhy Category-Specific Influencers Outperform Celebrity Influencers in Long-Term ROI
Why Category-Specific Influencers Outperform Celebrity Influencers in Long-Term ROI has become a critical discussion point for modern marketers. As influencer marketing matures, brands are moving away from vanity metrics such
Netflix Squid Game Season 3 DOOH: Anamorphic 3D Takeover in Seoul Transit HubsNetflix Squid Game Season 3 DOOH: Anamorphic 3D Takeover in Seoul Transit Hubs
The Netflix Squid Game Season 3 DOOH campaign in Seoul is a striking example of how immersive technology and cultural relevance can redefine outdoor advertising. To announce the new season
Grubhub “Summon the Food”: 3D Outdoor Advertising That Turned Cravings Into City MomentsGrubhub “Summon the Food”: 3D Outdoor Advertising That Turned Cravings Into City Moments
The Grubhub “Summon the Food” campaign in the U.S. is a bold demonstration of how physical creativity in outdoor advertising can trigger instant emotional—and appetitive—responses. By installing giant 3D food
Virgin Active “Where Wellness Gets Real”: Fitness-Led Outdoor Campaign in LondonVirgin Active “Where Wellness Gets Real”: Fitness-Led Outdoor Campaign in London
The Virgin Active “Where Wellness Gets Real” campaign in London stands out as a bold redefinition of fitness and wellness advertising. Instead of leaning into polished, idealized wellness imagery, Virgin
Hatch Sleep Billboard: Contextual Competitive Outdoor Advertising in the U.S.Hatch Sleep Billboard: Contextual Competitive Outdoor Advertising in the U.S.
The Hatch Sleep Billboard campaign in the United States is a sharp example of how contextual placement and cultural insight can elevate outdoor advertising. Rather than relying on scale or
NBA Real-Time Playoff DOOH: Dynamic Sports Data Meets Outdoor Media in the U.S.NBA Real-Time Playoff DOOH: Dynamic Sports Data Meets Outdoor Media in the U.S.
The NBA Real-Time Playoff DOOH campaign in the United States showcased how live sports data can transform digital out-of-home (DOOH) advertising into a high-energy, real-time fan experience. During the intensity
Tourism Australia – “Howzat for a Holiday?”: Cricket-Led Outdoor Campaign Tailored for IndiaTourism Australia – “Howzat for a Holiday?”: Cricket-Led Outdoor Campaign Tailored for India
The Tourism Australia – “Howzat for a Holiday?” campaign in India is a standout example of culturally tailored outdoor advertising. By tapping into India’s deep-rooted passion for cricket, Tourism Australia
Blinkit + Zomato Billboard ‘Banter’: A Viral Inter-Brand Outdoor Campaign in IndiaBlinkit + Zomato Billboard ‘Banter’: A Viral Inter-Brand Outdoor Campaign in India
The Blinkit + Zomato Billboard ‘Banter’ campaign became one of India’s most talked-about outdoor advertising moments by turning simple billboards into a playful public conversation. Instead of traditional brand monologues,