The Amazon India “Dibbo se Badhkar” Mahakumbh campaign stands as one of the most ambitious outdoor advertising executions in India. Tied to the Mahakumbh—one of the world’s largest religious and
Category: Advertising
Advertising refers to activities carried out for brand promotion in various formats. Advertising could be outdoor, transit advertising, Digital or ambient.
MyHoardings is the leading agency for all of your brand promotional needs ranging from local level activation to DOOH screens span across different cities. Digital or programmatic media planning and buying is vital in today’s world.
Taj Mahal: Megh Santoor – Asia OAA Winner for Contextual Outdoor AdvertisingTaj Mahal: Megh Santoor – Asia OAA Winner for Contextual Outdoor Advertising
The Taj Mahal: Megh Santoor campaign, celebrated as an Asia OAA Winner, stands as a remarkable example of how outdoor advertising can blend cultural insight, environmental context, and creative storytelling.
Lufthansa “Say Yes to the World”: OOA Winner in Integrated Outdoor StorytellingLufthansa “Say Yes to the World”: OOA Winner in Integrated Outdoor Storytelling
The Lufthansa “Say Yes to the World” campaign, recognized as an OOA Winner, stands as a compelling example of how integrated outdoor advertising can inspire emotion, aspiration, and action. In
In the age of streaming and mobile, what is the evolving role of TV advertising for Indian brands?In the age of streaming and mobile, what is the evolving role of TV advertising for Indian brands?
The media landscape in India is rapidly shifting. With streaming platforms, mobile apps, and on-demand video services capturing increasing attention, traditional TV advertising is being challenged to adapt, integrate, and
How can radio advertising stay relevant to Gen Z and younger consumers in India’s hyper-digital world?How can radio advertising stay relevant to Gen Z and younger consumers in India’s hyper-digital world?
In India’s increasingly digital media landscape, radio might seem like a traditional medium. However, with innovative strategies, multi-platform integration, and hyper-local targeting, radio advertising can remain highly relevant, even for
In media planning for Indian brands, how should the mix of radio, TV and DOOH be optimised given shifting media-consumption behaviours?In media planning for Indian brands, how should the mix of radio, TV and DOOH be optimised given shifting media-consumption behaviours?
India’s media-consumption landscape is evolving rapidly. Urban and semi-urban audiences are increasingly consuming digital content, while rural and Tier 2/3 audiences continue to rely on traditional media like TV and
How can brand-promotion campaigns leverage radio + TV synergy (rather than digital only) to reach non-digital native audiences in smaller Indian towns/cities?How can brand-promotion campaigns leverage radio + TV synergy (rather than digital only) to reach non-digital native audiences in smaller Indian towns/cities?
India’s evolving media landscape often highlights digital channels as the primary drivers of brand communication. However, a large segment of the country—especially in Tier 2, Tier 3 towns and rural
What are the emerging challenges and opportunities of media-buying regulation (e.g., transparency, agency models) in India’s advertising ecosystem?What are the emerging challenges and opportunities of media-buying regulation (e.g., transparency, agency models) in India’s advertising ecosystem?
India’s advertising ecosystem is entering a transformative phase as media-buying regulation gains urgency. With increased spending on digital and omnichannel media, brands are demanding greater accountability, transparency, and fairness. Consequently,
In planning brand campaigns, how should marketers build budget allocations for “presence” (brand awareness) vs “performance” (direct response) across radio, TV, DOOH?In planning brand campaigns, how should marketers build budget allocations for “presence” (brand awareness) vs “performance” (direct response) across radio, TV, DOOH?
Marketing teams often struggle to balance long-term brand presence with short-term performance goals. The challenge grows when they must divide budgets across radio, TV and DOOH. Each medium plays a
How will advances in AI, data-analytics and automation affect the way media-planning and media-buying is done for outdoor and transit campaigns?How will advances in AI, data-analytics and automation affect the way media-planning and media-buying is done for outdoor and transit campaigns?
Outdoor(OOH Media) and transit media in India are entering a new phase. Earlier, brands relied on manual planning, long booking cycles and broad targeting. Today, the rise of AI, data