The outdoor advertising industry is undergoing a major technological shift. With augmented reality (AR) and motion tracking entering the OOH (Out-of-Home) landscape, static billboards are evolving into interactive, immersive experiences.
Category: Digital Advertising
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With the rapid growth of Digital Out‑of‑Home (DOOH) in India, how should marketers rethink location strategy and campaign structure?With the rapid growth of Digital Out‑of‑Home (DOOH) in India, how should marketers rethink location strategy and campaign structure?
Digital Out-of-Home (DOOH) advertising is transforming India’s urban advertising ecosystem. With the rise of smart cities, high-footfall transit hubs, and digitally connected public spaces, marketers now have unprecedented opportunities to
What are the future creative possibilities of anamorphic display ads (3D illusions, motion realness) in high-traffic public spaces, and how can brands exploit them?What are the future creative possibilities of anamorphic display ads (3D illusions, motion realness) in high-traffic public spaces, and how can brands exploit them?
Anamorphic display ads, which create 3D illusions and motion realness, are emerging as a game-changer in out-of-home (OOH) advertising. Unlike traditional static billboards, these ads use perspective tricks, 3D visuals,
How do brands decide between buying static OOH vs dynamic DOOH inventory in India — what factors (cost, flexibility, targeting) come into play?How do brands decide between buying static OOH vs dynamic DOOH inventory in India — what factors (cost, flexibility, targeting) come into play?
Outdoor advertising in India is evolving fast. Brands now evaluate both static and dynamic formats before building their media plans. Traditional sites offer reach and familiarity. Meanwhile, digital screens offer
What role does audio-branding (via radio or connected audio platforms) play in a media plan when the visual channels (TV/DOOH) dominate?What role does audio-branding (via radio or connected audio platforms) play in a media plan when the visual channels (TV/DOOH) dominate?
In many modern media plans, visual channels like television and DOOH get most of the attention. These channels offer scale, impact and strong visibility. Yet, audio remains a powerful driver
How can brands measure incremental reach and brand-impact from combining radio & TV with OOH/DOOH placements in high-dwell zones (airports, malls, transit stations)?How can brands measure incremental reach and brand-impact from combining radio & TV with OOH/DOOH placements in high-dwell zones (airports, malls, transit stations)?
As consumers move across multiple touchpoints every day, brands need smarter ways to understand how each channel contributes to performance. Today, marketers try to measure incremental reach and brand-impact by
How is programmatic media buying transforming traditional media-planning workflows in India?How is programmatic media buying transforming traditional media-planning workflows in India?
The advertising landscape in India is evolving rapidly. Today, programmatic media buying in India is reshaping how agencies plan, execute, and optimize campaigns. Traditional media planning depended heavily on manual
What is B2B video marketing?What is B2B video marketing?
What is B2B Video Marketing? B2B (Business-to-Business) video marketing is a strategic approach that utilizes video content to promote products or services aimed specifically at other businesses. Unlike B2C (Business-to-Consumer)
Future of 3D Anamorphic AdvertisingFuture of 3D Anamorphic Advertising
The Future of 3D Anamorphic Advertising: A Vision from MyHoardings At MyHoardings, we are dedicated to exploring and leveraging cutting-edge advertising technologies to help brands make a lasting impact. One
What is the difference between AR and VR in AI?What is the difference between AR and VR in AI?
Understanding the Difference Between Augmented Reality (AR) and Virtual Reality (VR) in AI In the realm of artificial intelligence (AI), both Augmented Reality (AR) and Virtual Reality (VR) leverage AI