India’s out-of-home advertising ecosystem is evolving rapidly. As digital screens multiply across urban landscapes, brands are increasingly searching for formats that go beyond visibility and create spectacle. In this context,
Category: Digital Advertising
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How Did magicpin’s Bold OOH Advertisement Use Provocative Messaging to Disrupt Food Delivery Advertising?How Did magicpin’s Bold OOH Advertisement Use Provocative Messaging to Disrupt Food Delivery Advertising?
In a category dominated by heavy discounting and lookalike communication, standing out is no longer optional for food delivery brands. Recognising this challenge, magicpin rolled out a striking out-of-home campaign
How Did Times Prime Use Cyber Hub Outdoor Advertising to Launch a High-Impact Lifestyle Campaign?How Did Times Prime Use Cyber Hub Outdoor Advertising to Launch a High-Impact Lifestyle Campaign?
In an era where digital marketing dominates conversations, outdoor advertising continues to deliver unmatched visibility in high-footfall lifestyle zones. Reinforcing this truth, Times Prime rolled out a distinctive outdoor branding
How Is DIRECTV Advertising Expanding Programmatic DOOH Through the DIRECTV Remote Digital Network?How Is DIRECTV Advertising Expanding Programmatic DOOH Through the DIRECTV Remote Digital Network?
The convergence of television, digital, and out-of-home media is accelerating rapidly. As advertisers demand seamless omnichannel reach, media owners are rethinking how premium video inventory can travel beyond traditional screens.
How Is LEDX Technologies Redefining Active LED Manufacturing in India with Its Fully Automated Facility?How Is LEDX Technologies Redefining Active LED Manufacturing in India with Its Fully Automated Facility?
India’s digital display ecosystem is undergoing a major transformation as domestic manufacturing moves beyond assembly toward true industrial scale. Strengthening this shift, LEDX Technologies has launched India’s only fully automated
How is Cinépolis India expanding digital screen advertising across 100+ properties?How is Cinépolis India expanding digital screen advertising across 100+ properties?
Cinema advertising in India is entering a powerful new phase. With evolving audience behaviour and the rapid growth of digital out-of-home media, multiplex environments are now becoming premium brand touchpoints.
How will UltraLED Displays strengthen India’s display technology ecosystem?How will UltraLED Displays strengthen India’s display technology ecosystem?
Titan Intech Limited has announced the launch of UltraLED Displays, its new premium LED display brand designed for high-performance digital display applications across industries. With this launch, the company marks
What makes the anamorphic DOOH screen at Mantri Square Mall one of the largest in South India?What makes the anamorphic DOOH screen at Mantri Square Mall one of the largest in South India?
Bengaluru’s outdoor advertising landscape has taken a major leap forward with the installation of one of South India’s largest anamorphic Digital Out-of-Home (DOOH) LED screens at Mantri Square Mall. Spanning
How did Zepto and Zikiguy turn the sky into a billboard with the Tricolour activation?How did Zepto and Zikiguy turn the sky into a billboard with the Tricolour activation?
This Republic Day, Zepto chose not to compete for attention on streets or screens. Instead, the quick-commerce brand looked upward — far upward. By blending advanced engineering with patriotic emotion,
How does creative relevance impact ROI in digital out-of-home advertising?How does creative relevance impact ROI in digital out-of-home advertising?
Digital out-of-home advertising has moved far beyond being a screen-based visibility medium. Today, DOOH is a performance-driven channel, shaped by relevance, timing, and behavioural understanding. As Gautam Bhirani, Founder of