In a digital-first world where attention often lives on screens, Tanishq chose to make people look up. With its latest out-of-home campaign for the ‘Radiance in Rhythm’ natural diamond collection,
Category: Digital Advertising
MyHoardings is India’s leading media planning and media buying player. Contact us for your programmatic media campaign.
Programmatic Media Buying |Mobile In-App Advertising .Promote brand on Truecaller, Cricinfo, Swiggy, Sony LIV and various other OTT platforms like MXPlayer.
Haldiram’s Strengthens QSR Ambitions with Rajiv Singh as VP – Head of Marketing & GrowthHaldiram’s Strengthens QSR Ambitions with Rajiv Singh as VP – Head of Marketing & Growth
Haldiram Snacks Food Pvt. Ltd. has announced the appointment of Rajiv Singh as Vice President – Head of Marketing & Growth for its Quick Service Restaurant (QSR) business, effective
How Do Traffic Sightlines Affect Billboard Visibility and Engagement?How Do Traffic Sightlines Affect Billboard Visibility and Engagement?
Billboard performance depends on more than just size and location. In outdoor advertising, traffic sightlines play a decisive role in determining whether an advertisement is actually noticed. Even a premium
What Creative Best Practices Actually Improve Brand Recall in Outdoor Advertising?What Creative Best Practices Actually Improve Brand Recall in Outdoor Advertising?
Outdoor advertising delivers massive visibility, but visibility alone does not guarantee brand recall. In high-clutter urban environments, consumers are exposed to hundreds of messages daily. Therefore, creative best practices in
Programmatic Media Buying Explained: From Digital Screens to Outdoor DOOHProgrammatic Media Buying Explained: From Digital Screens to Outdoor DOOH
In today’s data-driven advertising environment, automation has transformed how brands plan, buy, and optimize media. Programmatic media buying refers to the automated purchase of advertising inventory across digital channels using
Location-Based and Hyperlocal Digital Advertising Options ExplainedLocation-Based and Hyperlocal Digital Advertising Options Explained
In today’s competitive digital ecosystem, brands must reach the right audience at the right place and time. Location-Based and Hyperlocal Digital Advertising enables marketers to target users based on their
What Are the Different Types of Programmatic Media Ad Options Available Today?What Are the Different Types of Programmatic Media Ad Options Available Today?
With digital media becoming increasingly complex, brands are shifting toward automation-led buying models. Programmatic media advertising enables advertisers to purchase ad inventory in real time using data, algorithms, and automated
Programmatic Display, Video, Audio & DOOH: Understanding Each Media OptionProgrammatic Display, Video, Audio & DOOH: Understanding Each Media Option
As digital advertising becomes increasingly data-driven, Programmatic Display, Video, Audio & DOOH have emerged as core media options for brands seeking precision, scale, and efficiency. Programmatic advertising uses automated technology
Native Advertising and Sponsored Content Media Options for Indian BrandsNative Advertising and Sponsored Content Media Options for Indian Brands
As Indian audiences grow increasingly ad-aware, brands must adopt formats that blend seamlessly with content consumption habits. Native Advertising and Sponsored Content Media Options for Indian Brands have therefore emerged
Why Lowest CPM Is a Dangerous Metric in Modern Media BuyingWhy Lowest CPM Is a Dangerous Metric in Modern Media Buying
For years, CPM (Cost Per Mille) has been one of the most commonly used metrics in media buying. Lower CPMs were often celebrated as proof of efficiency and smart buying.