Anamorphic display ads, which create 3D illusions and motion realness, are emerging as a game-changer in out-of-home (OOH) advertising. Unlike traditional static billboards, these ads use perspective tricks, 3D visuals,
Category: Digital Advertising
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Programmatic Media Buying |Mobile In-App Advertising .Promote brand on Truecaller, Cricinfo, Swiggy, Sony LIV and various other OTT platforms like MXPlayer.
How do brands decide between buying static OOH vs dynamic DOOH inventory in India — what factors (cost, flexibility, targeting) come into play?How do brands decide between buying static OOH vs dynamic DOOH inventory in India — what factors (cost, flexibility, targeting) come into play?
Outdoor advertising in India is evolving fast. Brands now evaluate both static and dynamic formats before building their media plans. Traditional sites offer reach and familiarity. Meanwhile, digital screens offer
What role does audio-branding (via radio or connected audio platforms) play in a media plan when the visual channels (TV/DOOH) dominate?What role does audio-branding (via radio or connected audio platforms) play in a media plan when the visual channels (TV/DOOH) dominate?
In many modern media plans, visual channels like television and DOOH get most of the attention. These channels offer scale, impact and strong visibility. Yet, audio remains a powerful driver
How can brands measure incremental reach and brand-impact from combining radio & TV with OOH/DOOH placements in high-dwell zones (airports, malls, transit stations)?How can brands measure incremental reach and brand-impact from combining radio & TV with OOH/DOOH placements in high-dwell zones (airports, malls, transit stations)?
As consumers move across multiple touchpoints every day, brands need smarter ways to understand how each channel contributes to performance. Today, marketers try to measure incremental reach and brand-impact by
How is programmatic media buying transforming traditional media-planning workflows in India?How is programmatic media buying transforming traditional media-planning workflows in India?
The advertising landscape in India is evolving rapidly. Today, programmatic media buying in India is reshaping how agencies plan, execute, and optimize campaigns. Traditional media planning depended heavily on manual
What is B2B video marketing?What is B2B video marketing?
What is B2B Video Marketing? B2B (Business-to-Business) video marketing is a strategic approach that utilizes video content to promote products or services aimed specifically at other businesses. Unlike B2C (Business-to-Consumer)
Future of 3D Anamorphic AdvertisingFuture of 3D Anamorphic Advertising
The Future of 3D Anamorphic Advertising: A Vision from MyHoardings At MyHoardings, we are dedicated to exploring and leveraging cutting-edge advertising technologies to help brands make a lasting impact. One
What is the difference between AR and VR in AI?What is the difference between AR and VR in AI?
Understanding the Difference Between Augmented Reality (AR) and Virtual Reality (VR) in AI In the realm of artificial intelligence (AI), both Augmented Reality (AR) and Virtual Reality (VR) leverage AI
What is Eskimi.com?What is Eskimi.com?
Eskimi.com is a leading AdTech (advertising technology) agency, offering a powerful suite of tools for brands and agencies looking to run high-performing ad campaigns. Here at MyHoardings, we’re all about
What are the Benefits of 3D Advertising?What are the Benefits of 3D Advertising?
The Benefits of 3D Advertising In the ever-evolving world of marketing, 3D advertising is gaining traction as a powerful tool to capture consumer attention and create memorable brand experiences. Here