Event sponsorships are powerful, but they are also expensive, restrictive, and often cluttered with competing brand logos. As sponsorship costs rise across sports, business summits, festivals, and exhibitions, many brands
Category: Mall Advertising
Mall advertising is nothing but carrying out promotional and marketing activities inside malls to increase brand value, visibility, and sales for a given client.
How Data Signals Like Weather, Traffic, and Time Improve Programmatic Media PerformanceHow Data Signals Like Weather, Traffic, and Time Improve Programmatic Media Performance
How Data Signals Like Weather, Traffic, and Time Improve Programmatic Media Performance is no longer a theoretical discussion in media planning. Instead, it has become a practical advantage for brands
Media Planning for Tier-2 & Tier-3 Cities: Mistakes National Brands Still MakeMedia Planning for Tier-2 & Tier-3 Cities: Mistakes National Brands Still Make
India’s consumption growth is increasingly driven by Tier-2 and Tier-3 cities. Rising disposable incomes, better infrastructure, aspirational lifestyles, and deeper digital penetration have transformed cities like Indore, Coimbatore, Surat, Bhubaneswar,
Measuring Event Advertising ROI When Sales Don’t Happen On-GroundMeasuring Event Advertising ROI When Sales Don’t Happen On-Ground
One of the biggest frustrations brands face after participating in events is this question: “We didn’t sell anything on-ground, so was the event worth it?” This thinking is outdated. In
How Micro-Influencers Drive Offline Sales Better Than Digital ClicksHow Micro-Influencers Drive Offline Sales Better Than Digital Clicks
How Micro-Influencers Drive Offline Sales Better Than Digital Clicks is becoming a defining insight for brands that rely on physical stores, local services, and on-ground conversions. While digital marketing often
What Brands Should Audit Before Opting for OOH Advertising in a New City?What Brands Should Audit Before Opting for OOH Advertising in a New City?
What Brands Should Audit Before Opting for OOH Advertising in a New City? is a critical question for marketers expanding beyond familiar markets. While Out-of-Home (OOH) advertising delivers unmatched visibility,
Dreamies “Cats Will Do Anything”: Playful 3D Outdoor Installations Take Over LondonDreamies “Cats Will Do Anything”: Playful 3D Outdoor Installations Take Over London
The Dreamies “Cats Will Do Anything” campaign in London is a standout example of how playful creativity and strong brand insight can transform outdoor advertising into a citywide moment of
What Role Does AI Play in Enhancing Programmatic Digital Advertising Campaigns?What Role Does AI Play in Enhancing Programmatic Digital Advertising Campaigns?
Programmatic advertising has evolved significantly over the last decade, but the integration of artificial intelligence has elevated it into a far more efficient and predictive ecosystem. AI now drives every
Which Metro Advertising Options in Hyderabad Deliver the Highest Footfall Reach?Which Metro Advertising Options in Hyderabad Deliver the Highest Footfall Reach?
Hyderabad Metro has become one of India’s busiest and fastest-growing urban transit systems. With routes connecting Uppal, Ameerpet, Hitec City, Miyapur, LB Nagar, Secunderabad, and Raidurg, the network records massive
Why Are Brands Choosing Metro Wrap Advertising in Mumbai’s Suburban Corridors?Why Are Brands Choosing Metro Wrap Advertising in Mumbai’s Suburban Corridors?
Mumbai’s rapidly expanding metro network has transformed the way millions of commuters travel each day. As the city grows outward and suburban connectivity strengthens, brands are turning to metro