Metro train advertising in Delhi has emerged as one of the most powerful and high-impact OOH (Out-of-Home) advertising mediums. With Delhi Metro carrying over 5–6 million passengers daily, it
Category: Mall Advertising
Mall advertising is nothing but carrying out promotional and marketing activities inside malls to increase brand value, visibility, and sales for a given client.
Can Data-Driven Targeting Make Outdoor Advertising as Smart as Digital Campaigns?Can Data-Driven Targeting Make Outdoor Advertising as Smart as Digital Campaigns?
For years, outdoors advertising was considered a traditional medium—powerful but broad, impactful but imprecise. Billboards, unipoles, transit ads, and highway hoardings could deliver massive visibility, but they couldn’t match the
What are the creative and technical design considerations for using anamorphic display ads in outdoor environments?What are the creative and technical design considerations for using anamorphic display ads in outdoor environments?
Anamorphic display ads are revolutionizing outdoor advertising by creating 3D illusions and motion realness, transforming public spaces into immersive brand experiences. However, deploying anamorphic ads outdoors requires careful creative and
How are smart-city initiatives (and infrastructure upgrades) in India enabling new premium media-buying opportunities for outdoor advertising?How are smart-city initiatives (and infrastructure upgrades) in India enabling new premium media-buying opportunities for outdoor advertising?
India’s smart-city projects and urban infrastructure upgrades are transforming the outdoor advertising landscape. As cities modernize streets, public transit systems, and urban facilities, they create high-visibility, premium real estate for
How to Choose the Right Media Mix for Your Advertising BudgetHow to Choose the Right Media Mix for Your Advertising Budget
Selecting the right media mix is one of the most important decisions you’ll make when planning an advertising strategy. With countless channels—digital, print, TV, radio, out-of-home, and more—spreading your budget
Why Integrated Media Planning Is Key to Successful Brand CampaignsWhy Integrated Media Planning Is Key to Successful Brand Campaigns
In a rapidly evolving media landscape, brands can no longer rely on a single marketing channel to reach and influence their audiences. Consumers move seamlessly between TV, social media, search
Top Mistakes to Avoid in Media Planning and How to Fix ThemTop Mistakes to Avoid in Media Planning and How to Fix Them
Effective media planning is essential for delivering the right message to the right audience at the right time. However, even experienced marketers often face pitfalls that reduce campaign impact. Below
Why Is In-Movie Brand Integration Emerging as the Future of Advertising in Indian Cinema?Why Is In-Movie Brand Integration Emerging as the Future of Advertising in Indian Cinema?
🎥 Why Is In-Movie Brand Integration Emerging as the Future of Advertising in Indian Cinema? 🌟 The Rise of Brand Integration in Indian Films Gone are the days when brands
Does MyHoardings provide curated gift solutions for clients during mall or metro branding events?Does MyHoardings provide curated gift solutions for clients during mall or metro branding events?
In the fast-paced world of advertising, creating memorable interactions during campaigns is key. That’s where curated gifting solutions comes in—especially during high-impact mall activations and metro branding events. MyHoardings not
What kind of audience data or footfall analytics can be provided for locations like airports, malls, or metros?What kind of audience data or footfall analytics can be provided for locations like airports, malls, or metros?
Understanding your audience data is key to maximizing ROI in out-of-home (OOH) advertising. High-traffic locations like airports, shopping malls, and metro stations offer massive visibility, but advertisers often ask: How