Mumbai media buying trends are evolving rapidly as brands look beyond traditional hoardings and print to capture fragmented urban attention. In India’s most competitive advertising market, DOOH (Digital Out-of-Home) and
Category: Mall Advertising
Mall advertising is nothing but carrying out promotional and marketing activities inside malls to increase brand value, visibility, and sales for a given client.
Planning High-Frequency Campaigns Using Bus Shelter Ads in Delhi NCRPlanning High-Frequency Campaigns Using Bus Shelter Ads in Delhi NCR
Planning high-frequency campaigns using bus shelter ads in Delhi NCR has become a preferred strategy for brands seeking sustained visibility in a cluttered urban environment. As daily commuters wait, walk,
BQS vs Traditional DOOH: Choosing the Right Digital Outdoor Format in BengaluruBQS vs Traditional DOOH: Choosing the Right Digital Outdoor Format in Bengaluru
As India’s technology capital, Bengaluru presents a unique challenge for outdoor advertisers. Long commute hours, dense IT corridors, and a digitally savvy audience mean that not all outdoor formats perform
How Can Brands Measure ROI from Sports Advertising Services in India?How Can Brands Measure ROI from Sports Advertising Services in India?
Measuring return on investment (ROI) from sports advertising services in India has become more structured and data-driven than ever before. While sports advertising is often associated with long-term brand building,
Advertising Inside Events Without Being a Sponsor: Smart Media Loopholes Brands UseAdvertising Inside Events Without Being a Sponsor: Smart Media Loopholes Brands Use
Event sponsorships are powerful, but they are also expensive, restrictive, and often cluttered with competing brand logos. As sponsorship costs rise across sports, business summits, festivals, and exhibitions, many brands
How Data Signals Like Weather, Traffic, and Time Improve Programmatic Media PerformanceHow Data Signals Like Weather, Traffic, and Time Improve Programmatic Media Performance
How Data Signals Like Weather, Traffic, and Time Improve Programmatic Media Performance is no longer a theoretical discussion in media planning. Instead, it has become a practical advantage for brands
Media Planning for Tier-2 & Tier-3 Cities: Mistakes National Brands Still MakeMedia Planning for Tier-2 & Tier-3 Cities: Mistakes National Brands Still Make
India’s consumption growth is increasingly driven by Tier-2 and Tier-3 cities. Rising disposable incomes, better infrastructure, aspirational lifestyles, and deeper digital penetration have transformed cities like Indore, Coimbatore, Surat, Bhubaneswar,
Measuring Event Advertising ROI When Sales Don’t Happen On-GroundMeasuring Event Advertising ROI When Sales Don’t Happen On-Ground
One of the biggest frustrations brands face after participating in events is this question: “We didn’t sell anything on-ground, so was the event worth it?” This thinking is outdated. In
How Micro-Influencers Drive Offline Sales Better Than Digital ClicksHow Micro-Influencers Drive Offline Sales Better Than Digital Clicks
How Micro-Influencers Drive Offline Sales Better Than Digital Clicks is becoming a defining insight for brands that rely on physical stores, local services, and on-ground conversions. While digital marketing often
What Brands Should Audit Before Opting for OOH Advertising in a New City?What Brands Should Audit Before Opting for OOH Advertising in a New City?
What Brands Should Audit Before Opting for OOH Advertising in a New City? is a critical question for marketers expanding beyond familiar markets. While Out-of-Home (OOH) advertising delivers unmatched visibility,