In-movie brand marketing in India refers to the strategic placement of branded products, services, or logos within a movie’s scenes, dialogues, or storyline. This form of brand integration subtly promotes a product while enhancing its visibility and emotional connection with the audience.
It’s more than just showing a logo—it’s about weaving the brand into the fabric of the film, making it part of the character’s world in a way that feels natural and effective.
?️ How Brand Integration Works in Indian Films
1. Scripted Placement
The brand becomes a part of the dialogue or scene. For example, a character using a specific smartphone or ordering from a popular food delivery app.
2. Visual Integration
The product is placed on-screen in the background or foreground. Think logos on billboards in a street scene or branded merchandise on a desk.
3. Thematic Alignment
Some brands are integrated based on the storyline—for example, a travel company featured in a road trip movie or a fitness drink in a sports drama.
? Why It Works
In India, movies have a deep cultural influence. When audiences see their favorite stars using a product on-screen, it builds instant credibility and recall. It’s a form of storytelling that sells—without feeling like an ad.
At MyHoardings, we help brands explore opportunities for in-movie brand marketing in India, collaborating with production houses for strategic placement that delivers visibility and ROI.
? Want your brand in the next blockbuster?
Visit www.myhoardings.com or call 9953847639 to learn more.
Brand Promotion options in Cinema Halls
| Ad Type | Ad Run Time | Price (Starts from) |
|---|---|---|
| Standee | NA | INR 8K |
| Ticket Counter | As per Slot | INR 20K |
| Video Ad on Screen | Slots of 10 Seconds | INR 150 |
| Washroom Branding | NA | INR 500 |
