What are the standard sizes and display durations for LED screen ads in India?

Breaking Down the Specs: Sizes and Durations for LED Screen Ads in India

When it comes to outdoor digital marketing, LED screen ads have taken center stage across urban India. From metro cities to smart towns, these digital displays are transforming how brands connect with audiences in real time. At MyHoardings, we guide businesses through every step of LED media planning—starting with choosing the right size and screen time.

? Standard Sizes You’ll See Everywhere

LED displays aren’t one-size-fits-all. Their dimensions are tailored to suit specific environments—whether highways, malls, junctions, or building facades.

Here are the most commonly used LED screen ad sizes in India:

• 10 x 20 ft (Landscape): Ideal for main roads, flyovers, and high-traffic areas. It offers great visibility to moving vehicles and pedestrians.

• 12 x 24 ft / 14 x 28 ft: Widely used for large-format digital hoardings, especially in metro cities like Mumbai and Delhi.

• 8 x 6 ft / 10 x 10 ft (Square): Best suited for pedestrian-heavy zones like malls, metro stations, and shopping hubs.

• LED gantries (variable sizes): Spread across highways or urban expressways, these often include multiple LED panels.

• Custom video walls: Indoor and outdoor, built to client-specific dimensions, especially for events, exhibitions, or brand activations.

Screen resolution and pixel pitch also vary—ranging from P2 to P10 based on viewing distance and content clarity requirements.

⏱️ Display Durations That Match Your Goals

LED screen ads are known for their flexibility when it comes to runtime. Unlike static hoardings, these can be programmed to display multiple brands in a loop or be dedicated to a single campaign.

Here’s what you can expect:

• Standard slot: 10 seconds per ad in a 60–90 second loop (common for shared screens).

• Prime time: Higher frequency during peak hours for better impressions.

• Full-screen takeover: Exclusive screen control for 1–24 hours or even longer.

• Event-based slots: Customized display durations tailored for product launches or real-time marketing.

MyHoardings ensures every brand gets optimal visibility through precise scheduling based on footfall analytics and location dynamics.

? A Smarter Way to Advertise

LED screen ads give advertisers unmatched control over content, duration, and impact. With flexible sizing and dynamic display options, they offer more reach and engagement than any static format.

? To book LED ad space across India, email business@myhoardings.com or call 9953847639
? Explore display options at www.myhoardings.com today.