When planning a television campaign in India, one of the most crucial considerations is the cost structure—and it varies widely depending on factors like channel type, language, region, time slot,
What Makes TV Advertising Still Relevant for Brands Today?What Makes TV Advertising Still Relevant for Brands Today?
As digital platforms continue to capture growing ad spends, many wonder whether TV advertising is still a worthwhile investment. The answer is clear: TV remains a powerful medium, especially in a
How to Choose the Right Radio Channel and Time Slot for Your Ad Campaign?How to Choose the Right Radio Channel and Time Slot for Your Ad Campaign?
Selecting the proper radio channel and time slot is critical for any campaign’s success. With a multitude of options available in India—from metropolitan FM giants to community-based regional stations—advertisers must
What Are the Costs and ROI Factors for Running a Radio Ad in India?What Are the Costs and ROI Factors for Running a Radio Ad in India?
For businesses looking to increase brand awareness, promote an event, or push a product launch, radio ads offers a high-impact, cost-effective medium. But before investing, marketers often ask: “What does it
How Effective is Radio Advertising in Today’s Digital Age?How Effective is Radio Advertising in Today’s Digital Age?
In an era dominated by digital media, social platforms, and streaming services, one might assume that traditional channels like radio are losing relevance. However, radio advertising continues to hold its
What Role Does Consistent Visibility Across Mediums Play in Building a Brand Identity?What Role Does Consistent Visibility Across Mediums Play in Building a Brand Identity?
A strong brand is more than just a logo or a catchy tagline — it’s a presence. In today’s multi-channel world, that presence must be consistent across platforms to be
Does MyHoardings Assist with Creative Strategy or Messaging During Brand Campaigns?Does MyHoardings Assist with Creative Strategy or Messaging During Brand Campaigns?
A compelling campaign is not just about where your ad appears — it’s about what your ad says and how it says it. Whether you’re advertising on a bus, billboard,
How Can Outdoor Advertising Contribute to Long-Term Brand Recall?How Can Outdoor Advertising Contribute to Long-Term Brand Recall?
In an age of fleeting digital ads and ever-scrolling screens, outdoor advertising holds a unique power — the power of permanence. While many advertising formats are designed for clicks or
Can MyHoardings Plan Multi-City Campaigns with Regional Customization?Can MyHoardings Plan Multi-City Campaigns with Regional Customization?
For brands looking to grow across India’s diverse markets, a multi-city campaign isn’t just an expansion plan — it’s a necessity. However, scaling an advertising campaign across cities like Delhi,
What Tools or Insights Does MyHoardings Use for Market and Audience Segmentation?What Tools or Insights Does MyHoardings Use for Market and Audience Segmentation?
A successful advertising campaign hinges on one critical foundation — knowing who you’re speaking to. That’s where market and audience segmentation plays a crucial role. At MyHoardings, we don’t believe