We can explain cross-promotional advertising through Amazon app. When you open the app, it shows ads of its other app the ‘Amazon Prime’ app. Therefore, in the cross-promotional app, the

Rewarded ads act as motivation to view an ad. When a user views an ad in the app, he is rewarded with a gift or something. For instance, in the

As we live in digital times where everything is speed driven due to technology and internet no one wants to waste their time in traditional ad-space selling and buying which

Glance app is the best lock screen app for advertising. It engages the users with high quality authentic content. Moreover, the users get to choose from wide categories to filter

For mobile phones having apps is indispensable. Few apps come pre-downloaded in the phone while others can be downloaded. Mobile app ads are swift medium to reinforce a brand’s image

The advent of smart phones which work on android and IOS operating systems make mobile app advertising the need of the hour. We need apps for everything today be it

Programmatic media buying fastens the process of ad-space selling and buying process. Moreover it allows users to bid for an appropriate ad-space, have full control over the performance of the

In-app engagement is directly related to effectiveness of the mobile ad because more the user spends his time on a particular app the higher is the chances that he would

in-app advertising Out stream video ads In-stream video ads In-Banner video ads Interstitial ads Sponsored video ads

As the name suggests this type of ads gift users a reward once they view the full ad displayed in the app. It is a type of in-app advertising popular