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Is TV advertisement a part of digital marketing?Is TV advertisement a part of digital marketing?

September 13, 2021September 13, 2021| NaveenKNaveenK| 0 Comment | 10:23 am

There is no doubt that digital marketing is an inevitable part of the modern marketing campaign. It includes at least 5 main components: digital devices, digital platforms, digital media, digital data, digital

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Tv advertising

Is TV advertising dead?Is TV advertising dead?

September 13, 2021September 13, 2021| NaveenKNaveenK| 0 Comment | 10:11 am

People made similar obtuse comments 50 years ago. “TV is dead because cable has replaced the antenna.” The complete lack of context is really quite staggering. It really comes down

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Advertising

Why is PR better than advertising?Why is PR better than advertising?

August 25, 2021August 25, 2021| NaveenKNaveenK| 0 Comment | 9:19 am

I’ve been both a director of PR and director of Advertising, so can settle the debate. Good PR is better than advertising. It tells your story in a mainstream, trusted way.

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App Advertising

How can I attract company for placing their ad in my app?How can I attract company for placing their ad in my app?

August 25, 2021August 25, 2021| NaveenKNaveenK| 0 Comment | 9:14 am

Prepare the following before you approach anybody to place an ad in your App: 1- Give a detailed demonstration of the App 2- Know your user base: Who uses your

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App Advertising

How much money does a free app make from advertising?How much money does a free app make from advertising?

August 25, 2021August 25, 2021| NaveenKNaveenK| 0 Comment | 9:09 am

Download count doesn’t matter at all for revenue. Only the active users count and time spent on free app  matters the most. You have 10,000 daily active users for your

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Advertising and publicity

What is advertising and publicity?What is advertising and publicity?

August 25, 2021August 25, 2021| NaveenKNaveenK| 0 Comment | 8:57 am

advertising and publicity Both are largely different concepts, even though both is used to reach up to a large audience. But today both of these are used with no different

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Advertising

What is the difference between marketing, advertising, and PR?What is the difference between marketing, advertising, and PR?

August 25, 2021August 25, 2021| NaveenKNaveenK| 0 Comment | 8:52 am

In advertising, you pay someone to show your ad to their audience. Marketing is about presenting your products and services to people who might be interesting in buying them. Therefore, advertising is actually one

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Advertising-VS-Public-Relations

What are public relations and advertising?What are public relations and advertising?

August 25, 2021August 25, 2021| NaveenKNaveenK| 0 Comment | 8:46 am

Public relations (or PR) professionals act as the middle man between a company and the media and general public. We prepare news announcements, write public-facing information (social media posts, company

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Advertising

What is the difference between Advertising and PR (Public relations)?What is the difference between Advertising and PR (Public relations)?

August 25, 2021August 25, 2021| NaveenKNaveenK| 0 Comment | 8:42 am

The difference between Advertising and PR may be more subtle and less apparent, even to seasoned professionals, when we take a moment to appreciate how much the world of public

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Car Advertising

What is the cost of advertising on commercial vehicles in New Delhi?What is the cost of advertising on commercial vehicles in New Delhi?

August 25, 2021August 25, 2021| NaveenKNaveenK| 0 Comment | 8:36 am

The cost for advertising on the commercial vehicles in New Delhi depends on the various factors that to which portion of the vehicle does the advertisement needs to be done.

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Recent Posts

  • The Terminal Memory Effect: Why Airport Advertising Can Turn Short Travel Moments Into Long-Term Brand Recall??
  • The First Impression Advantage: How Airport Advertising Makes Brands Part of a Traveller’s Journey From Arrival to Departure??
  • The Platform-to-Passage Effect: Why Metro Pillar Branding Captures Audiences Between Movement and Attention??
  • Metro journeys are built around repetition. Commuters often travel through the same stations, corridors, platforms, and entry points every day. This makes Metro Pillar Advertising a valuable format for brands looking to build familiarity over time. Unlike a conventional advertisement that may be viewed for only a few seconds, a creatively designed pillar can remain within the commuter’s visual environment throughout the journey. The large vertical surface provides enough space for bold branding, product visuals, campaign messaging, and distinctive creative elements. The result is more than advertising—it becomes part of the environment. Turning Metro Pillars Into Brand Landmarks A strong OOH campaign should not simply occupy space; it should make the space memorable. Metro pillar branding can achieve this by transforming structural elements into recognizable visual assets. When multiple pillars follow a consistent creative identity, they can create a visual trail across a station. A commuter may encounter the same brand at different points during the journey, gradually strengthening recognition. This approach is particularly effective for brands seeking visibility in competitive urban markets. The campaign can make the brand feel present, established, and closely connected to the everyday rhythm of the city. The Power of Repeated Commuter Exposure One of the biggest advantages of Metro Pillar Advertising is frequency. Regular metro users may encounter the campaign repeatedly during their daily commute. Morning travel, evening return journeys, weekend trips, and regular station transfers can all contribute to cumulative exposure. Each individual interaction may be brief, but repeated encounters can help build stronger brand familiarity. This makes metro advertising especially useful for campaigns focused on awareness, product launches, retail promotions, and city-level brand building. Creative Design Makes the Difference The effectiveness of pillar advertising depends heavily on creative execution. Vertical spaces offer opportunities to experiment with oversized product imagery, bold typography, sequential storytelling, and visually distinctive brand elements. Instead of treating every pillar as an individual advertisement, brands can design a connected visual experience. Different pillars can reveal different parts of a message, creating curiosity as commuters move through the station. A memorable design can turn a functional metro structure into something commuters instinctively associate with the brand. Why Metro Pillar Advertising Works for Modern Brands Metro environments combine high footfall, repeated journeys, strong visibility, and proximity to urban consumers. This creates an environment where brands can achieve both reach and frequency. For marketers, the opportunity goes beyond impressions. Metro Pillar Advertising allows brands to become part of the physical surroundings where consumers spend time every day. That is the real power of the Vertical Visibility Effect: when advertising becomes part of the journey, the journey itself can become part of the brand memory??
  • The Hidden Economics of Outdoor Advertising: Why Brands Keep Investing in OOH!!

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